Catering Operation

Food Events

a caterer should create a venue to showcase special food items

publicity

this is free media exposure

advertising

a caterer should plan an aggressive sales program consisting of ad placed in newspapers or magazines

business cards

a caterer should instruct employees to distribute the catering business cards to all the guests attending a function. leave a guest a little reminder

Portfolio

a caterer should document events for a portfolio for many potential customers would like to see previous catering functions serviced by the caterer

recipe

a list pf ingredients and procedures required to prepare a food item

standardized recipe

a recipe that has been tested accurately under controlled conditions, and adapted to customers expectations