MKT535 Chapter 1 - Self Concept

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Last updated 10:46 PM on 2/10/25
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4 Terms

1
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Real Self:

An objective evaluation of one's self. You as you really are.

2
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Self-Image:

How you see yourself. It may not be your real self, but a role you play with yourself.

3
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Looking-Glass Self:

How you think others see you. This can be quite different from how they actually see you.

4
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Ideal Self:

How you would like to be. It is what you aspire to.