TLE 1st Grading

a notice or announcement in a public medium promoting a product, service, or event or publicizing a job vacancy

Advertisement

a decoration, interpretation or visual explanation of a text, concept or process,\[1\] designed for integration in published media, such as posters, flyers, magazines, books, teaching materials, animations, video games and films

Illustration

a large printed picture decoration

Poster

relating to seeing or sight; a picture, piece of film, or display used to illustrate or accompany something

Visual

can convey the right idea in the most clear and simple manner

effective illustration

If you want to express an idea which is hard to describe and explain, illustrations can be a great help. It is a fact that the human brain functions in such a way that it perceives visual information fully, quickly and holds it longer in your memory

Express A Message

Illustrations and different kinds of images are utilized for education purpose from the very beginning of human life. Apart from this, illustrations are used to educate children and develop their imagination. This is one of the reasons why it is very imperative to have excellent illustrations for children’s books.

Educate People

Even though a person is not interested in the product you advertise at first, when he or she comes to buying the product, he or she chooses the one he saw being advertised somewhere rather than similar products that failed to advertise their good properly.

Attract Attention and Advertising

One of the oldest types of illustration is hand-drawn.

Traditional Illustration

carved block illustrations

Woodcutting

metal (usually copper, zinc or steel) plate is covered with a waxy ground which is resistant to acid.

Metal Etching

allows you creating soft shadows and transitions, as well creating sharp, accurate lines.

Pencil Illustration

cha rcoal’s blendability lets the artist create a range of textures, representing materials and shadows.

Charcoal Illustration

the technique used an image drawn with oil, fat, or wax onto the surface of a smooth, level lithographic limestone plate.

Lithography

create nuances and different transparencies by adding water to the color

Watercolor Illustrations

similar to watercolor modified to make it opaque.

Gouache Illustrations

both similar effects to oils and watercolors.

Acrylics Illustration

– the artwork is made from an assemblage of different forms, often from different materials, to form a new whole.

Collage Illustration

Most of the illustrations are done by using one tint of ink on a light surface.

Pen and Ink Illustration

Many illustrators and designers are accustomed to using graphics tablets nowadays – devices, which are connected to a computer

Modern Styles

Most of the illustrations are done by using one tint of ink on a light surface.

Freehand Digital Illustrations

The way the images are produced allows scaling them up and down to any size, without any quality loss; very popular for web illustration.

Vector Graphics

In concept illustration, the artists creates several interpretations (concept) of a certain theme

Concept Art

Illustrators try to create eyecatching covers in order to compete with other publications.

Books/Publications/Editorial’s

It can be very diverse – from realistic, full of detailed illustrations to very simplified, child-like, naive drawings.

Children’s Illustrations

Cartooning and similar forms of illustration are the most common imagemaking means in comics.

Comics/ Graphic Novels

– It offers personalized touch, elegance and custom feel

Packaging

Logos should be simple yet grabbing attention and memorable.

Branding and Logo

Advertising type of illustration is meant to do just that – grab your attention and make a lasting impression on one big idea or brand/product

Advertising

As an _______________, you need to be aware that there are some

characteristics, traits, competencies and skills that you should possess to ensure your success may it be for the career or business that you desired

illustrator and graphic designer

They are those with the skills and capabilities to see and evaluate business opportunities. They are individuals who can strategically identify products or services needed by the community, and have the capacity to deliver them at the right time and the right place

ENTREPRENEURS

This is not just a simple business activity but a strategic process of innovation and new product creation. Basically, entrepreneurship is both an art and science of converting business ideas into marketable products or services to improve the quality of living.

ENTREPRENEURSHIP

refer to the important characteristics that should be possessed by an individual in order to perform entrepreneurial functions effectively

PERSONAL ENTREPRENEURIAL COMPETENCIES (PECs)

One of the most important characteristics or attributes of a good entrepreneur. This means working diligently and being consistent about it. _______ people keep improving their performance to produce good products or provide good services

HARDWORKING

Entrepreneurs have self-reliance in one’s ability and judgment. They exhibit self-confidence to cope with the risks of operating their own business.

CONFIDENT

Successful entrepreneurs always stick to the plan and fight the temptation to do what is unimportant.

DISCIPLINED

Good entrepreneurs assume full responsibility over their business.They give full commitment and solid dedication to make the business successful.

COMMITED

Nothing is permanent but change. Change occurs frequently. When you own a business, you should cope with and thrive on changes. Capitalize on positive changes to make your business grow.

FLEXIBLE

An entrepreneur should be creative and innovative to stay in the business and in order to have an edge over the other competitors.

CREATIVE

An entrepreneur takes the initiative. You must put yourself in a position where you are responsible for the future or success of your business.

HAS THE INITIATIVE

An entrepreneur enters the world of business to generate profit or additional income. The business shall become your bread and butter. Therefore, you must see to it that the business can generate income

PROFIT-ORIENTED

Important Skills of A Successful Entrepreneur

excellent planning, people skills, sound decision making

is the difference between the price you charge and the benefits the customer perceives they will get.

Value

a non-material action resulting in a measurable change of state for the purchaser caused by the provider

Service

any good, service, or idea that can be offered to a market to satisfy wants or needs.

Product

physical object that can be perceived by touch such as a building, vehicle, or gadget

Tangible

the blueprint that outlines the product you will be building, what it is going to look like, and its specific requirements and functions

Specification

VALUE PROPOSITION, NEEDS AND WANTS, TANGIBLE AND INTANGIBLE PRODUCTS, STAGES OF CONCEPT DEVELOPMENT

PRODUCT DEVELOPMENT

is a sales technique that leverages customer anticipation of enjoying the benefits of the item for a sale

Value selling

questions “**How to Sell Value Instead of Price?”**

Who will buy your product?, Identify your customer’s problem clearly, Make a list of all of your product benefits (Their Value)

This is the value you incorporate to your product. It is a *believable reason* why people should notice you and take the action you are asking for it. It is what gets people moving, what makes people spend for your product or service

Value Proposition

are the important things that an individual cannot live without. These can help you generate business ideas.

Needs

are desires, luxury and extravagance that signify wealth and expensive way of living

Wants

is any good, service, or idea that can be offered to a market to satisfy a want or need. In retail, products are called merchandise

product

products are purchased as raw materials and sold as finished goods

manufacturing

are usually raw materials such as metals and agricultural products, but the term can also refer to

anything widely available in the open market

Commodities

are a physical product capable of being delivered to a purchaser and involve the transfer of ownership from seller to customer.

Goods

is a non-material action resulting in a measurable change of state for the purchaser caused by the provider

service

are any creation of the intellect that has commercial value, but is sold or traded only as an idea, and not as a resulting service or good.

Ideas (intellectual properties)

is a physical object that can be perceived by touch such as a building, vehicle, or gadget. Most goods are ________ products.

tangible product

is a product that can only be perceived indirectly such as an insurance policy

intangible product

Using survey forms, interviews, researches, focus group discussions, and observations, an entrepreneur can easily identify customers’ needs and wants. In this stage, the information that can be possibly gathered are product specifications (performance, taste, size, color, shape, life span of the product etc.)

Identify customer need

Based on customers’ needs and reviews of competitive products, you can now establish target specifications of the prospective new product and/or services. A target specification is essentially a wish-list.

Establish target specifications

Other products may exhibit successful design attributes that should be emulated or improved upon in the new product or service.

Analyze competitive products

Develop several product concepts to illustrate the types of products or services that are technically feasible and will best meet the requirements of the large specifications

Generate product concepts

Through the process of evaluation between attributes, a final concept is selected. After the final selection, additional market research can be applied to obtain feedback from certain key customers.

Select a product concept

are the result of extensive study, expected service life, projected selling price among others are being considered.

Final specifications

Final specifications are the result of extensive study, expected service life, projected selling price among others are being considered.

Refine product specifications

It is very important to always review and estimate the economic implications regarding development expenses, manufacturing costs, and selling price of the product or services to be offered or provided

Perform economic analysis

Prepare a detailed development plan which includes list of activities, necessary resources and expenses, and development schedule with milestones for tracking progress.

Plan the remaining development project

is a process of making a new product to be sold by a business or enterprise to its customers. The entire process of identifying a market opportunity, creating a product to appeal to the identified market, and testing, modifying, and refining the product until it becomes ready for production

Product development

_______ was mainly associated with activities of the arts, is the act of turning new and imaginative ideas into reality, is characterized by the ability top perceive the world in newways, to find hidden patterns, to make connections between seemingly unrelated phenomena, and to generate solutions.

Creativity

_________ was related to scientific discoveries of techno-Introduction logical advances

\

innovation

Creativity involves two processes:

thinking and producing

is the introduction of something new in your product or service. This may be a new idea, a new method, or a new device. If you want to increase your sales and profit, you must innovate

\

Innovation

is what your business stands for. This sets your business apart from others. Instead of attempting to be known for everything, businesses with unique selling proposition stand for something specific, and it becomes they have known for; is the factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition

Unique Selling Proposition (USP)

how to discover your USP and how to use it to increase your sales and profit

use empathy, identify customer’s desires, discover customer’s genuine reasons for buying the product

Put yourself in the shoes of your customers. Always focus on the needs of the target customers and forget falling in love with your own product or service

use empathy

It is very important for you to understand and find out what drives and motivates your customers to buy your product or service Make some effort to find out, analyze and utilize the information that motivates the customers in their decision to purchase the product or serviceMake some effort to find out, analyze and utilize the information that motivates the customers in their decision to purchase the product or service

identify customer’s desires

Information is very important in decision making. - A competitive entrepreneur always improves their products or services to provide satisfaction and of course retention of customers. As your business grows, you should always consider the process of asking your customers important information and questions that you can use to improve your product or service.

discover customer’s genuine reasons fr buying the product

a general direction in which something is developing or changing

trends

the management of large amounts of money, especially by gonvernments or large companies

finances

group of consumers or organization that is interested in the product, has the resources to purchase the product and is permitted by law and other regulations to acquire the product

market

ability to produce something

production

is a concept that can be used for financial gain that is usually centered on a product or service that can be offered for money

business idea

characteristics of a promising business idea are:

innovative, unique selling point, problem solving, profitable

this could mean creating new ideas, new product development through research and development, or improving existing services. _ can be the central focus of a business, and this can help them to grow and become a market leader is they execute their ideas properly.

innovative

the factor that makes a company or a product stand out from its competitors, whether it is through pricing, quality, customer service/innovation

a unique selling point (usp)

business ideas that solve problems are fundamental to developing the world

problem solving

is a business ability to generate earnings compared to its cost over a certain period of time

profitable

7 ways to generate business ideas this year

meet new people, keep a journal, tap into your interests, explore new ways of thinking, travel, go online, do your market research

go out and meet new people to get out of your new idea. talking to new people who not only dont think like you but who dont know how you think can help freshen up your brainstorming process

meet new people

review the journal regularly and run it by others to see if it is a pain point for them. what product or service could you create that would solve that problem

keep a journal

searching for a new business idea? try tapping into your interests to see ho to make a business pit of something you love

tap into your interests

new methodologies and ways of thinking are constantly evolving, and some industries are better at embracing them thsn others

explore new ways of thinking

there is a whole big world out there of great ideas that are not yet in your market. if u see an idea u love in ur travels, u can take it back home and give it a new spin that specifically addresses the needs of your market or community

travel

look up entrepreneurship and industry related communities. go on twitter and search relevant hashtags to see what people are talking about

go online

research the market to see what is out there and where your idea could fit in. besides your standard online search and library stop, theres tons of resources out there to help you along

do your market research

is critical to a business because of the overall impact it makes on your company. branding can change how people perceive your brand, it can drive new business and increase brand awareness

* is a marketing technique used by businesses to create a desired image for a product or company in the minds of the consumer
* is also a promise to your customers. it tells them what they can expect from your product or service, and it differentiates your offerings from other competitors

branding

a good brand for product can:

deliver message clearly, confirm credibility, connect to target prospect, motivate buyers, and concretize user loyalty