Product Positioning and Repositioning
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Last updated 2:57 PM on 3/26/26
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4 Terms
1
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Product Positioning
Creating and maintaining a certain concept/image of a product in customer’s minds
2
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Perceptual Map
Create by questioning a sample of consumers about their perception of brand related of two dimensions.
3
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Repositioning
hanging the existing position of a brand. It can be accomplished by changing product, price, promotion, distribution/ place, or target market.
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Bases for Positioning
Product Attributes, Price, Quality level, Benefits, Competitor, Cultural Symbols
