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Microeconomics
is a branch of economics that studies the behavior of individuals and firms.
Microeconomics
The analysis of demand and supply of labor
Microeconomics
Effect on price of a good
Microeconomics
Individual consumer behavior
Microeconomics
Supply of Good
Demand
the desire, willingness, and ability to buy a good or service
Demand
different from “need”
Demand Schedule
shows the amount consumers are willing and able to purchase at each price level for a specified period of time
Other things equal
(ceteris paribus)
Price
This is represented by the vertical axis (Y)
Quantity Demanded
This is represented by the horizontal axis (X)
Demand Curve
This is downward sloping
Law of Demand
Inverse Relationship
Law of Demand
As price falls, quantity demanded rises
Law of Demand
As price rises, quantity demanded falls
Income Effect
→when the price of a good rises
→purchasing power decreases
→buy less, vice versa
Substitution Effect
→when the price of a good rises
→buy less of the goods
→shift to lower-priced substitutes
Taste & Preferences
quality, advertising, brand, fashion changes etc.
Income
Normal goods, Inferior goods
Normal Goods
Income rises, demand rises (Other Determinants of Demand)
Inferior Goods
Income falls, demand rises (Other Determinants of Demand)
Price of Related Goods
Substitute goods, Complementary goods
Substitute Goods
two goods for which an increase in the price of one leads to an increase in the demand for the other.
Complementary Goods
two goods for which an increase in the price of one leads to a decrease in the demand for the other.
Number of Buyers
the more buyers the greater the demand
Price Expectations
Price up, Demand up; Price down, Demand down
Consumers retime their purchases
Up
(Price Expectations) Expect the price to go _____, the demand will go up
Down
(Price Expectations) Expect the price to go _____, the demand will go down
Demand Function
Is the mathematical expression of the negative (inverse) relationship between the quantity demanded and prices.
Qd = f(P, T, I, R, N, E)
Formula of Complete Demand Function
Linear Demand Function (Equation)
Represents the relationship of price to Qd
Qd = a - b (p)
Equation for Linear Demand Function
Changes in Quantity Demand
refers to movements along a given demand curve due to a change in price
Changes in Demand
refers to shifts in the demand curve due to a change in any of the other determinants of demand.
Market Demand
the sum of all individual demands for a particular good or service
Market Demand
the horizontal summation of the individual demand curves of all of the consumers in the market
Supply
refers to the various quantities of a good or service that producers are willing to sell at all possible market prices
Supply Schedule
shows the amount producers plan to sell at each price level for a specified period of time
Individual Supply
The quantity of products that a producer wishes to sell at a particular price and at a particular time
Price of inputs, technology, price of related goods, taxes, and subsidies and the price of own good influences the individual supply
Market Supply
The quantity of products that all producers wish to sell together at 2 particular prices and times.
All the factors affecting individual supply and the number of firms available influence the market supply
Supply Curve
a graphical illustration of supply schedule and the correlation between the cost of a good or service and the quantity supplied for a given period. (intuitive relationship bet P and Qs).
Supply Curve
Shows how much sellers will supply at different prices
Supply Curve
Upward Sloping
Law of Supply
As price rises, quantity supplied rises
Law of Supply
As price falls, quantity supplied falls
Supply Function
is a mathematical equation of the positive relationship between the price and quantity supplied.
Qs = f(P, R, T, TS, N, O, E)
Formula of Complete Supply Function
Linear Supply Function (Equation)
Represent the relationship of P to Qs
Qs = c + dP
Equation for Linear Supply Function
Market Supply
the sum of all the individual supply for a particular good or service
Market Supply
the horizontal summation of the individual supply curves of all of the producers in the market.
Changes in Quantity Supply
refers to movements along a given supply curve due to a change in price.
Changes in Supply
refers to shifts in the supply curve due to a change in any of the other determinants of supply