Comp 2 Sect C Online media audience targeting key terms/ ideas

Layout

How different elements are placed on a webpage

How can we understand an online influencer?

Through blogs, vlogs, posts, articles

What is interactivity?

Links or use of participatory social media

Intertextuality

References to other media products

Mode of address

Whether the audience is addressed directly, explicitly or indirectly

Demographic

Age, gender, ethnicity, sexuality

Polysemic readings

How the same product can have multiple meanings

Mainstream audience targeting

Inoffensive, reflect dominant hegemonies, progressive within limits

Niche audience targeting

A smaller audience, more radical politically, not reflect dominant values

How representations are used to target audiences

Conventional or unconventional representations to dominant hegemonies are used to convey ideologies

Use of subversion

Undercut hegemonic representations to convey radical values

What is a USP?

Unique selling point that makes a product stand out from the rest