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what did kelman (1958) argue?
that there were three main ways in which people conform to a majority
what are the three main ways in which people conform to a majority?
compliance, identification, and internalisation
is conformity both public and private?
no, just public
is internalisation both public and private?
yes
how strong is compliance?
not very strong
how strong is internalisation?
quite strong
how long lasting is compliance?
temporary
how long lasting is internalisation?
quite permanent
what is the motivation of information social influence?
the need to be right
what is the motivation of normative social influence?
the need to be liked