Digital Marketing 1

Marketing

The activity, set of institutions and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, client, partners, and society at large

Digital Marketing

The use of digital channels to promote a brand or research consumern

Brand

A “name, term, symbol” or other aspect that identifies one organization’s product or service and distinguishes it from that of another.

Macro-environment

A broad set of forces generally not under the control of the marketer. Described as the acronym, PESTEL.

Micro-environment

Digital marketing includes specific factors over which the organization may have control over.