Lecture on Communication in Social Sciences

These flashcards cover the key vocabulary and concepts discussed in the lecture on communication processes, settings, and methods.

Setting of Communication

The physical surroundings where communication takes place, including location, time, environment, and proximity.

Location

The specific place where communication occurs, such as a classroom, home, park, or office.

Time

The temporal aspect influencing communication, such as morning, night, weekend, or weekday.

Environment

The overall atmosphere in which communication occurs, characterized as quiet or noisy, formal or casual.

Proximity

The distance or nearness between communicators, affecting face-to-face or online interactions.

Process of Communication

The interaction between the source and receiver of a message, involving sending, receiving, and understanding.

Sender

The individual or entity that originates a message in the communication process.

Encoding

The process of converting thoughts and ideas into a communicable format.

Message

The information or content being transmitted from sender to receiver.

Channel

The medium through which a message is delivered, such as spoken words, written text, or digital platforms.

Decoder

The process through which the receiver interprets or makes sense of the incoming message.

Feedback

The response or reaction from the receiver back to the sender about the message understood.

Noise

Any interference or disturbance that affects the clarity or accuracy of a message.

Formal Setting

A structured communication environment with established rules and protocols.

Casual Setting

An informal communication environment where less structure and formality exist.

Online Setting

A virtual communication environment using digital platforms to exchange messages.

Verbal Communication

The use of spoken or written language to convey messages.

Aural Communication

The auditory aspect of communication, involving listening and verbal cues.

Non-Verbal Communication

Communication expressed without words, including body language, gestures, and facial expressions.

Written Communication

Messages conveyed through written symbols, such as letters, reports, or texts.

Visual Communication

The use of visual elements like images, graphs, and videos to convey information.

Government Setting

How the government communicates with citizens to disseminate information and services.

Private Sector Setting

Communication strategies businesses use to interact with consumers and promote products.

Civil Society Setting

Interaction among NGOs and advocacy groups promoting social justice and public awareness.

School Setting

Formal educational institutions where communication takes place among students and teachers.

Community Setting

Localized communication among various sectors in a community, focusing on shared goals.

Transmitting Process

One-way communication model illustrating sender to receiver message transmission.

Interactional Process

Two-way communication model emphasizing feedback, where both parties exchange roles.

Transactional Process

Continuous and simultaneous communication model recognizing shared meaning and relationship building.

Mass Media

Platforms that disseminate standardized messages to a broad audience, such as TV or newspapers.

New Media

Digital technologies enabling interactive communication that transforms community dynamics.

Social Media

Online platforms for creating and sharing content enabling audience participation and dialogue.

Telecommunication

Transmission of information across distances using electronic means like phones and radio.

Needs Assessment

Process of determining communication requirements to meet specific audience needs effectively.

Monitoring Communication

Tracking the implementation and effectiveness of communication strategies.

Evaluating Communication

Assessing the outcomes and impact of communication efforts on target audiences.

Behavior Change

Shifts in human actions inspired by awareness and application of communication strategies.

Advocacy

Efforts to promote social change and empower individuals to voice their needs and rights.

Socialization

The process through which individuals learn values and behaviors appropriate to their culture.

Self-Development

The improvement and growth of individuals in understanding themselves and their environment.

Art and Entertainment

Functions of media providing enjoyment and engaging the public through various forms.

Education

The process of imparting knowledge and skills through communication in applied social sciences.

Attitude Change

Modification in an individual's beliefs or feelings towards a subject or issue.

Value Change

Reevaluation or alteration of personal or societal values through communication.

Cognitive Component

The beliefs and thoughts an individual holds about a specific subject.

Affective Component

The emotional response or feeling associated with an object, person, or issue.

Behavioral Component

The actions or response influenced by an individual's attitude.

Empowerment

The process of enabling individuals or communities to gain control over their own lives.

Social Justice

The equitable distribution of resources and opportunities, addressing inequalities.

Community Action

Efforts by groups within a community to address and solve local issues.

Receiver

The individual or entity that obtains and interprets the message in the communication process.