Behavioral and Social Change Quiz 2 Strategic Planning for Integrated Marketing Communications

an essential strategic framework. Guarantees that all promotional tools and marketing activities are in agreement, communicating a single, clear message.

Integrated Marketing Communication

A business strategy that coordinates all of a company's marketing communication channels and sources to send a strong, consistent, and enticing message about the business.

Integrated Marketing communications

What are the key principles of an effective IMC strategy?

Customer-centricity, Consistency, Synergy, Two Way Communication, and Strategic Integration

A key principle of an effective IMC strategy that always think about what the customer needs, feels, and experiences.

Customer-Centricity

A key principle of an effective IMC strategy where all messages on all platforms should say the same thing.

Consistency

A key principle of an effective IMC strategy where all marketing efforts should work togetgher to create a stronger impact.

Synergy

A key principle of an effective IMC strategy that let the audience talk back- listen and engage with them.

Two way Communication

A key principle of an effective IMC strategy where all IMC plans should match the company’s overall goals.

Strategic Integration

Step one in developing and implementing an effective IMC strategy

Defining SMART goals.

SMART means what?

Specific, Measurable, Attainable, Relevant, and Time-bound

Step two in developing and implementing an effective IMC strategy

Comprehensive Audience Analysis and Understanding

Step three in developing and implementing an effective IMC strategy

Develop your core message and creative approach

Step four in developing and implementing an effective IMC strategy

Evaluating current marketing strategies and communication channels

Step five in developing and implementing an effective IMC strategy

Budget Allocation

Step six in developing and implementing an effective IMC strategy

Collaborative Planning Across Departments

Step seven in developing and implementing an effective IMC strategy

Leveraging technology for seamless integration

Step eight in developing and implementing an effective IMC strategy

Execution of the IMC campaign

Step nine in developing and implementing an effective IMC strategy

Measure, Analyze and optimize IMC performance

When did digital marketing emerged?

1990-2025