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Sampling
Process of selecting representative units of a population for study in a research investigation
Described in the methods section
Population
An entire group of individuals that a researcher wants to draw conclusions about
Parameters
numerical measurements taken from a population
Sample
A subset of a population from which a researcher collects data that are used to understand the population
Statistics
numerical measurements taken from a sample
Target population
the population to which the results of the study are intended to apply (to make generalizations about)
Source population (sampling frame)
a list of particular people from whom a sample population can be drawn
Sample population
the members of the source population who are invited to participate in the study
Ideally, probability-based sampling is used to ensure that the sample population is representative of the source population
Study population
the people who participate in a study that meet the criteria
Inclusion and exclusion criteria
⢠Inclusion criteria, also called eligibility criteria
⢠Exclusion criteria, also called delimitations
Types of Sampling: Nonprobability
Inclusion in a group is NOT random
Less generalizable + less representative
three types of nonprobability sampling
Convenience
Quota
Purposive
Nonprobability sampling: Convenience Sampling
Use of the most readily accessible persons or objects as subjects in a
study
Easy to recruit subjects
Risk of sampling bias and selection bias greatest in this type of sample
Used most with quantitative nonexperimental or qualitative studies
Nonprobability sampling: Quota Sampling
Knowledge about characteristics of the population of interest used to
build representativeness into the sample
Identifies the strata of the population and proportionally represents the strata in the sample
Nonprobability sampling: Purposive Sampling
Subjects selected who are considered to be typical of the population
Useful in studying populations with unusual/rare characteristics
Assumes that errors of judgment in over-representing or under-representing
characteristics of the population in the sample will tend to balance out
Types of Sampling: Probability sampling
Uses random selection
Each element of the population has an equal and independent chance of being included in the sample.
Strongest type of sampling strategy
Used in experimental studies
More generalizable + More representative
Three types ofĀ Probability sampling
Simple random sampling
Stratified random sampling
Cluster sampling
Probability sampling: Simple random sampling
researcher defines the population (a set), lists all the units of the source population (a sampling frame), and selects a sample of units (a subset) from which the sample will be chosen.
advantages ofĀ Simple random sampling
⢠Sample selection is not subject to conscious biases.
⢠Representativeness of the sample is maximized.
⢠Differences in the characteristics of the sample and the
population are purely a function of chance.
⢠Probability of choosing a non-representative sample
decreases as the size of the sample increases
disadvantagesĀ of Simple random sampling
Time consuming
Probability Sampling: Stratified random sampling
Population divided into homogeneous strata or subgroups
Allows more representativeness
advantages of Stratified random sampling
Enhanced representativeness of the sample
Makes comparisons among subsets
disadvantages of Stratified random sampling
It is difficult to obtain a population list containing complete critical variable
information.
It is time consuming.
Enrolling proportional strata is challenging.
A large-scale study is costly and takes time.
Probability Sampling - cluster sampling
A successive random sampling of units (clusters) that progress from large to small
Sampling units or clusters that can be selected by simple random or stratified random sampling methods
Advantages of cluster sampling
More economical in terms of time and money
Disadvantages of cluster sampling
More sampling errors tend to occur than with simple random or stratified random sampling.
Appropriate handling of the statistical data from cluster samples is complex.
sampling strategies

Populations for Cross-Sectional Surveys
Avoid convenience samples that are not representative of the target population.
Find the cases first, and then identify an appropriate source of controls
Populations for Cohort Studies
A longitudinal cohort study needs a representative population (like a cross-
sectional study).
Prospective and retrospective cohort studies start by identifying an appropriate exposed population (in the same way that case-control
studies start by identifying a source of cases).
Populations for Experimental Studies
Be aware of special ethical requirements associated with interventional studies.
Safety must be the #1 priority.
Sample Size
estimates (power analysis) are calculated to indicate how
many subjects are needed who contribute a completed data set.
subject attrition needs to be estimated and included in the final number of subjects recruited
too small a sample can lead to committing a type 2 error (stating that
there is no difference between groups when there is one [failing to reject a false null hypothesis])
Recruiting more subjects than needed can result in needless expense
Measurement Error
Observed test score
True score plus errors
Errors
⢠Chance or random
⢠Systematic
Reliability concerned with random error
Validity concerned with systematic error
Precision
reproducibility, reliability and consistency
Accuracy
has an important influence on validity
Strategies for Enhancing Precision
1. Standardizing the measurement methods.
⢠written directions on how to prepare the environment and the subject,
⢠how to carry out and record the interview, how to calibrate the instrument,
and so
2. Training and certifying the observers.
3. Refining the instruments.
⢠instruments can be engineered to reduce variability
⢠questionnaires and interviews can be written to increase clarity and avoid
potential ambiguities
4. Automating the instruments.
5. Repetition.
threats to Internal Validity
History
Maturation
Repeated testing/practice effects
Mortality
threats to Internal Validity: History
Results that occur from an event or organizational intervention unrelated to the study intervention
threats to Internal Validity: Maturation
Results occurring from developmental change that occurs independent of the study treatment; usually occurs gradually
threats to Internal Validity: Repeated testing/practice effects
Results occurring from practice with testing or repeated exposure to the same measurement instruments
threats to Internal Validity: Mortality
Most often encountered in repeated measure testing, effect could be due to ādropoutā of sickest or least interested/motivated
Confounding
can distort true associations between exposure and outcome by either exaggeration or minimization.
common confounders
Age
Smoking
Stress
Socioeconomic status
Obesity
Control of Confounding In the study design phas
Randomization
Restriction
Stratification
Control of Confounding In the analysis phase
Separately analyzing groups
If the results of the stratified analysis differ from the crude by more than 10% ā confounding may be present
Study bias
anything that distorts study findings in a systematic way arising from the
methodology of the study
there is no statistical test that can control for bias
can compromise the validity of the findings
overestimation/underestimation
can be minimized when a study is carefully designed and conducted
Types of study bias:Ā Performance bias
Occurs when study participants know whether theyāve been assigned to the experimental or control group.
Reduced by blinding (or masking)
Blinding is not always possible (e.g. in clinical trials comparing composite to amalgam restorations)
Types of study bias:Ā Response bias
can occur in convenience sampling when subjects may be enrolled because they are more likely to volunteer
e.g. may favor the treatment group if volunteers are more motivated and concerned about their oral health
Types of study bias: Measurement/Detection/Information bias
Occurs when:
assessors know the participantās group assignment
if instruments are incorrectly calibrated (thus consistently producing higher
or lower measurements)
if data collectors deviate from established data collection protocols
Types of study bias:Ā Recall bias
Can occur when subjects are asked to recall past actions or events (such as in caseācontrol studies).
Subjects may give answers that are āsocially acceptableā or that they āthinkā is what happened
Types of study bias:Ā Hawthorne effect
If a subject knows that he is being observed or being investigated, his behavior and response can change. this is the basis of including a placebo group in a trial
Types of study bias:Ā Attrition bias
Occurs when participants leave a study prior to its completion, leading to incomplete outcomes data and/or to non-comparable groups
Types of study bias: Contamination
Can occur if intervention and control groups have interaction and information is shared
Types of study bias:Ā Publication bias
when researchers, sponsors and editors prefer to publish only positive or significant results and leave studies with non-significant findings unpublished
Types of study bias: Reporting bias (selective reporting)
Occurs when dissemination of the study findings is influenced by the direction of the results and includes the concept that authors are more likely to report outcomes that show statistically significant and positive effects