Lec 7 - Value & Business
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Last updated 7:40 PM on 4/6/26
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16 Terms
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Customer Value Proposition (CVP)
A clear statement of the problem, target customer, and why the solution is better
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What are the components of CVP?
Target customer and value offered
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Why is CVP important?
It defines value creation and guides all strategic decisions
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What is a business model?
A set of assumptions explaining how a venture creates and captures value
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Business model ≈
CVP + profit formula
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What is the profit formula?
How the venture captures economic value
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Basic profit logic
Profit = Price − Cost
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What are key cost drivers?
Infrastructure, salaries, marketing (CAC), operations
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What are key revenue sources?
Subscriptions, freemium upgrades, licensing, ads
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What is CAC?
Customer Acquisition Cost
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Why is CAC critical?
It determines whether growth is economically sustainable
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What are KPIs?
Metrics used to test and monitor performance
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Examples of KPIs
Retention, growth, activation, conversion
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What is retention rate?
Percentage of users who continue using the product
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What is conversion rate?
Percentage of users who become paying customers
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Why are KPIs important?
They validate assumptions and guide decision-making
