Class 4: Advertising | Quizlet

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13 Terms

1
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appeal to

be liked by someone/be attractive to someone

this recent fad on flared jeans really __ me

<p>be liked by someone/be attractive to someone</p><p>this recent fad on flared jeans really __ me</p>
2
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emphasize the perks

put extra attention to upsides of the product

During the presentation ___so that all benefits are clear and understandable.

<p>put extra attention to upsides of the product</p><p>During the presentation ___so that all benefits are clear and understandable.</p>
3
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susceptible to impulse buying

is likely to buy something without consideration

___ to advertising, to compliments, to cold

4
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woo the customers

attract customers/clients/candidates

The best way to ___ is to give discounts.

<p>attract customers/clients/candidates</p><p>The best way to ___ is to give discounts.</p>
5
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anticipate

predict

when developing a project, we must ____ the difficulties we might face

<p>predict</p><p>when developing a project, we must ____ the difficulties we might face</p>
6
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be promoted by word of mouth

you purchase it because your friends have recommended it.

How did you learn about us? by advertisement? by___?

<p>you purchase it because your friends have recommended it.</p><p>How did you learn about us? by advertisement? by___?</p>
7
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endorse

when celebrities promote a product.

have you tried that ice-cream ___ by Olya Poliakova?

<p>when celebrities promote a product.</p><p>have you tried that ice-cream ___ by Olya Poliakova?</p>
8
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enticing

attractive

___ dress; ___smile; ___ job offer

<p>attractive</p><p>___ dress; ___smile; ___ job offer</p>
9
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hit the target audience

reach the people who are the consumers of your product.

Children love cartoons so this new packaging will definitely__.

<p>reach the people who are the consumers of your product.</p><p>Children love cartoons so this new packaging will definitely__.</p>
10
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purchase smth just for kicks

buy it for fun

You know, I've purchased this banana peeler from Aliexpress ____.

<p>buy it for fun</p><p>You know, I've purchased this banana peeler from Aliexpress ____.</p>
11
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launch

to start

SpaceX is ___ a new satelite!

<p>to start</p><p>SpaceX is ___ a new satelite!</p>
12
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sample

try sth

Thanks god I ___ that cream before applying it on my skin!

<p>try sth</p><p>Thanks god I ___ that cream before applying it on my skin!</p>
13
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