social mobilization

social mobilization

A process of motivating communities to organize in a cohesive group for an active participation towards their own development

1. increase people’s awareness

2. help people to be motivated

3. understand and modify people’s beliefs

aims of social mobilization

1. political

2. community

3. government

4. coroporate

5. beneficiary

main approaches of social mobilization

political mobilization

is the process of encouraging and organizing individuals or groups to actively participate in political activities.

political mobilization

Aims at winning political and policy commitment for a major goal and the necessary resource allocations to realize that goal.

lobbying

primary method used in political mobilization

lobbying

An attempt to influence the decisions of the

politicians.

community mobilization

the process of engaging communities to identify community priorities, resources, needs and solutions in such a way as to promote representative participation, good governance, accountability and peaceful change.

community mobilization

door-to-door outreach, public meetings, health fairs

community mobilization

Aims at informing and gaining the commitment of community leaders as well as local government agencies, Nongovernmental organizations (NGOs), women's groups and cooperatives

government mobilization

refers to the process by which a government actively engages its resources and citizens to achieve a specific goal, often in response to a crisis or emergency.

government mobilization

to assemble and make ready for war duty, health issues (COVID19)

community mobilization

Aims at informing and enlisting the cooperation and help of service providers and other government organizations that can provide direct or indirect support.

local health board (ra 7160, sec 102)

headed by the local chief executive

1. municipal/city/province health officer

2. municipal/city/province chairman on health

3. representative from private sector

4. DOH representative

members of the local health board

corporate mobilization

Aims at securing the support of national or international companies in promoting appropriate goals, either through the contribution of resources or the carrying of appropriate messages as a part of theiradvertising or product labelling.

corporate social responsibility

Refers to operating a business in a manner that accounts for the social and environmental impact created by the business.

1. economic responsibilities

2. legal responsibilities

3. ethical responsibilities

4. discretionary responsibilities

the CSR pyramid

beneficiary mobilization

Aims at informing and motivating the program beneficiaries through training programs, the establishment of community groups and communication

1. pantawid pamilyang pilipino program (4Ps)

examples of beneficiary mobilization

pantawid pamilyang pilipino program

Patterned after the conditional cash transfer scheme implemented in other developing countries, they provide cash grants to beneficiaries provided that they complywith the set of conditions required by the program

1. partnership building and networking

2. community participation

3. media and special events to raise public awareness

4. advocacy to mobilize resources and effect policy change

key elements of social mobilization

synergy

more than the sum of its parts

stakeholder

group, organization, member or system who affects or can be affected by government policies and actions

1. synergy

2. identification of key stakeholders

3. stakeholders

partnership building and networking

participation

is about meeting the interests of the whole community.

community participation

Takes into consideration the different experiences, needs and capabilities of various group

communication medium

whether written, broadcast, or spoken—that reaches a large audience.

mass media influence

Public understanding how much attention people will pay which actions individuals or

communities are likely to take

advocacy

The act or process of supporting a cause or proposal.

1. self advocacy

2. individual advocacy

3. systematic advocacy

levels of advocacy

self advocacy

i can speak up for myself

individual advocacy

i speak up on behalf of another

systematic advocacy

we speak on behalf of those who can’t speak for themselves

vocare, to call

advocacy came from the latin word ___ which means ___

agere, to do

activism came from the latin word ___ which means ____