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What is phobia?
An excessive, extreme, irrational fear or panic reaction about a situation, living creature, place or object.
How does classical conditioning explain phobias?
We learn via association
Repeated pairing of the UCS and NS lead to the NS becoming a CS which causes a CR of fear.
For example if someone was bitten by a dog:
UCS (pain) → UCR (fear)
UCS (pain) + NS (dog) → UCR (fear)
CS (dog) → CR (fear)
How does Social Learning theory explain phobias?
We learn via observation and imitation of a role model
We imitate the role model’s fear of the phobic stimuli/we see someone respond in a fearful way so we do too
Pay attention to the fear behaviour
We will identify with the role model (similar, status, significant)
We are motivated to repeat these behaviours by the actual or perceived reward they bring (e.g attention)
Vicarious reinforcement occurs when role models are gaining the reward desired, e.g if they gain attention it makes you more likely to copy
How does operant conditioning explain phobias?
When you run away from the phobic stimuli, you gain the feeling of relief (positive reinforcement).
Or when you run away from the phobic stimuli, your fear is reduced (negative reinforcement).
When you try to face your fear and panic (positive punishment), this is a punishment for ‘facing your fear’ so you never do.