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Selective Attention
Focusing conscious awareness on a particular stimulus while ignoring others.
Cocktail Party Effect
The ability to focus on one voice among many in a noisy environment.
Inattentional Blindness
Failing to see visible objects when attention is directed elsewhere.
Change Blindness
Failing to notice changes in the environment.
Perceptual Set
A mental predisposition to perceive one thing and not another, shaped by expectations.
Context Influence on Perception
External factors can affect how we interpret sensory information.
Motivation Influence on Perception
We tend to see what we want to see, similar to research bias.
Emotion Influence on Perception
Our current feelings can alter what we experience.
Gestalt Psychology
A perspective that emphasizes our tendency to integrate pieces of information into meaningful wholes.
Law of Proximity
We group objects that are close together as part of the same group.
Law of Similarity
We perceive similar-looking objects as part of the same group.
Law of Continuity
We perceive continuous patterns rather than discontinuous ones.
Law of Connectedness
Elements that are connected by other elements are perceived as a single unit.
Law of Closure
We fill in gaps to create a complete, whole object.
Figure-Ground Perception
The organization of the visual field into objects (figures) that stand out from the background.
Depth Perception
The ability to perceive the world in three dimensions and judge distance.
Monocular Cues
Depth cues available to either eye alone, such as linear perspective, interposition, relative size, height, clarity, and light/shadow.
Retinal Disparity
A binocular cue for depth based on the difference between the images in each eye.
Stroboscopic Effect
Perceiving motion from a rapid series of slightly varying images (e.g., flip books).
Phi Phenomenon
The illusion of movement created when lights blink on and off in succession.
Autokinetic Effect
A stationary point of light appears to move in a dark room due to small eye movements.
Perceptual Constancy
Perceiving objects as unchanging even when sensory input changes (e.g., size, shape, brightness).
Cognition
All mental activities associated with thinking, knowing, remembering, and communicating.
Concept
A mental grouping of similar objects, events, ideas, or people.
Schema
A framework that organizes and interprets information.
Prototype
A mental image or best example of a category.
Assimilation
Fitting new information into existing schemas.
Accommodation
Altering existing schemas to fit new information.
Algorithm
A methodical, logical rule or procedure that guarantees solving a problem.
Heuristic
A simple thinking strategy that allows for efficient problem solving but is error-prone.
Intuition
An effortless, automatic feeling or thought without conscious reasoning.
Representativeness Heuristic
Judging the likelihood of things based on how well they match prototypes.
Availability Heuristic
Estimating the likelihood of events based on how easily they come to mind.
Mental Set
A tendency to approach problems using strategies that worked in the past.
Priming
Unconscious activation of associations in memory.
Framing
The way an issue is presented can affect decisions and judgments.
Gambler’s Fallacy
Believing that past random events affect the probability of future ones.
Sunk-Cost Fallacy
Continuing a behavior due to previously invested resources, even if it's no longer beneficial.
Confirmation Bias
The tendency to search for information that supports our beliefs and ignore contradictory evidence.
Overconfidence
Overestimating the accuracy of our knowledge and judgments.
Fixation
The inability to see a problem from a new perspective.
Functional Fixedness
Seeing objects only in their usual functions, not recognizing alternative uses.
Belief Perseverance
Clinging to initial beliefs even after they’ve been discredited.
Executive Functioning
Cognitive processes that enable goal-directed behavior, including working memory, self-control, and task-switching.
Memory
The persistence of learning over time through encoding, storage, and retrieval.
Encoding
The process of getting information into the memory system.
Storage
The process of retaining information over time.
Retrieval
The process of getting information out of memory storage.
Long-Term Potentiation (LTP)
An increase in a cell’s firing potential after brief, rapid stimulation; the neural basis for learning and memory.
Working Memory
A newer understanding of short-term memory that involves active processing of incoming information and information retrieved from long-term memory.
Central Executive System
Part of working memory that controls attention and coordinates the phonological loop and visuospatial sketchpad.
Long-Term Memory
The relatively permanent and limitless storehouse of the memory system.
Short-Term Memory
Activated memory that holds a few items briefly before the information is stored or forgotten.
Sensory Memory
The immediate, very brief recording of sensory information in the memory system.
Iconic Memory
A momentary sensory memory of visual stimuli.
Echoic Memory
A momentary sensory memory of auditory stimuli.
Rehearsal
Repeating information to help retain it in memory.
Parallel Processing
The brain’s ability to process many aspects of a problem simultaneously.