Cognitive Approach - Cognitive Processes
==Multi-Store Model of Memory==

- Sensory memory – iconic memory
* Stores visual sensory information
* Capacity: unlimited
* Duration: 1/3 of a second - Short Term Memory
* Capacity: 5-9 pieces
* Duration: 20 seconds
* Chunking can help increase the capacity
* Move stuff from short term memory to long term memory through rehearsal
* Maintenance rehearsal involves repeating information again and again
* Elaborative rehearsal involves elaborating on the information in a meaningful way
* Takes more effort, but it is more effective as it ensures that information is encoded into long term memory - Long Term Memory
* Whenever we remember something we are retrieving it from what is stored in long term memory
* Capacity: unlimited
* Duration: unlimited
* Procedural memory: “knowing how”, memory of how to do things (skills)
* Declarative memory: “knowing that”, memory of information about the world (semantic memory) and personal experiences (episodic memory)
* Episodic memory: stores events (episodes) involving personal experiences. Stores information about context (when and where), state (physical and psychological condition)
* Semantic memory: LTM declarative memory that stores info about the world. E.g. facts (sun is a star), definitions, rules, concepts, everyday knowledge (a bus is a form of transport) and specialized knowledge (chess piece moves)
==Working Memory Model==

- Central Executive
* Replaces the sensory memory buffer
* Responsible for monitoring an coordinating the operation of ‘slave systems’
* The central executive directs attention to tasks
* Allocates information based on modality - Phonological loop
* Limited capacity (like STM in MSM of memory)
* Deals with auditory info and language - both written and verbal
* Baddley (1986) further divided it into the:
* Phonological store; holds words for a brief period - can be thought as the inner ear
* Articulatory process; holds words seen/heard and silently repeated like an inner voice - Episodic Buffer
* Temporarily holds several sources of auditory, long-term and visual information active at the same time, while consideration of what is needed in present situation takes place - Visuospatial Sketchpad
* Limited capacity (like STM in MSM of memory)
* Visual component of short-term memory/inner eye
* Temporary store for spatial and visual information about what things look like; form and colour
* The inner scribe; processes spatial and movement information.
==Dual Processing Model==

- System 1 Thinking
* the one that is reliant on past information and schema, makes quick and effortless decisions based on limited information.
* Tend to use mental short-cuts called heuristics
* 90% of time we access system 1
* System 1 thinking and take shortcuts - quick thinking, intuitive - System 2 Thinking
* System 2 thinking - much more effortful and requires more conscious reasoning
* 5% of the time we access system 2 where we slow down.
* System 2 thinking - rational thinking