Cognitive Approach - Cognitive Processes
==Multi-Store Model of Memory==

- Sensory memory – iconic memory * Stores visual sensory information * Capacity: unlimited * Duration: 1/3 of a second
- Short Term Memory * Capacity: 5-9 pieces * Duration: 20 seconds * Chunking can help increase the capacity * Move stuff from short term memory to long term memory through rehearsal * Maintenance rehearsal involves repeating information again and again * Elaborative rehearsal involves elaborating on the information in a meaningful way * Takes more effort, but it is more effective as it ensures that information is encoded into long term memory
- Long Term Memory * Whenever we remember something we are retrieving it from what is stored in long term memory * Capacity: unlimited * Duration: unlimited * Procedural memory: “knowing how”, memory of how to do things (skills) * Declarative memory: “knowing that”, memory of information about the world (semantic memory) and personal experiences (episodic memory) * Episodic memory: stores events (episodes) involving personal experiences. Stores information about context (when and where), state (physical and psychological condition) * Semantic memory: LTM declarative memory that stores info about the world. E.g. facts (sun is a star), definitions, rules, concepts, everyday knowledge (a bus is a form of transport) and specialized knowledge (chess piece moves)
\ ==Working Memory Model==

- Central Executive * Replaces the sensory memory buffer * Responsible for monitoring an coordinating the operation of ‘slave systems’ * The central executive directs attention to tasks * Allocates information based on modality
- Phonological loop * Limited capacity (like STM in MSM of memory) * Deals with auditory info and language - both written and verbal * Baddley (1986) further divided it into the: * Phonological store; holds words for a brief period - can be thought as the inner ear * Articulatory process; holds words seen/heard and silently repeated like an inner voice
- Episodic Buffer * Temporarily holds several sources of auditory, long-term and visual information active at the same time, while consideration of what is needed in present situation takes place
- Visuospatial Sketchpad * Limited capacity (like STM in MSM of memory) * Visual component of short-term memory/inner eye * Temporary store for spatial and visual information about what things look like; form and colour * The inner scribe; processes spatial and movement information.
\ ==Dual Processing Model==

- System 1 Thinking * the one that is reliant on past information and schema, makes quick and effortless decisions based on limited information. * Tend to use mental short-cuts called heuristics * 90% of time we access system 1 * System 1 thinking and take shortcuts - quick thinking, intuitive
- System 2 Thinking * System 2 thinking - much more effortful and requires more conscious reasoning * 5% of the time we access system 2 where we slow down. * System 2 thinking - rational thinking
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