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top-down processing
brain down, constructing perceptions based on experiences and expectations
bottom-up processing
starts with sensory receptors and works up to the brain’s integration of sensory processing
parallel processing
a bunch of information being processed all at the same time
schemas
mental framework that organizes and interprets information, acting as a cognitive shortcut
perceptual sets
a mental predisposition to perceive something in a particular way
framing
the way something is posed or worded and therefore influences people’s perception of it
priming
similar to framing, if individuals are told what to expect to hear or are primed with a particular word, they are more likely to perceive that word
context effects
the cognitive principle where the surrounding environment, situation or physical state influences how a stimulus is perceived or remembered
experiences
the context of an individual’s previous experiences with similar sounds can influence their perception
motivation (Signal Detection Theory)
when presented with ambiguous stimuli, we can perceive it as aligning to our current desires or thoughts at that time
culture
cultural context helps to inform our perception so people from different
figure-ground
a type of perceptual grouping that allows us to recognize objects as distinct from their surrounding environment
proximity
grouping nearby figures together
closure
we fill in gaps to create a complete whole object
similarity
we group objects based on how similar they are to each other
selective attention
our ability to focus on a particular object or task in our environment while ignoring other irrelevant information
cocktail party effect
phenomenon where individuals can focus on a single conversation in a noisy environment while filtering out background noise, demonstrates our ability to concentrate on important stimuli, hearing something personally relevant to you can capture your attention
change blindness
a form of inattentional blindness where individuals fail to notice significant changes in a visual scene if the changes occur during a brief disruption or distraction
inattentional blindness
selective attention leads to this, where we may completely miss unexpected objects or events because our focus is directed elsewhere
visual cliff
part of an experiment on our innate ability to perceive depth, an apparent drop-off created by a sheet of glass covering a patterned surface
retinal disparity
because there is space between our eyes, each retina receives a slightly different image of the world, by comparing these two images your brain can judge how close an object is to you
convergence
when retinal images are combined by the brain
interposition
if one object partially blocks our view of another, we perceive it as closer
relative size
objects that appear smaller are perceived as being farther away than larger objects of the same type and size
linear perspective
parallel lines that appear to meet in the distance, the sharper the angle of convergence, the greater the perceived distance is
texture gradient
moving towards or away from an object changes our perception of its smoothness or texture (we see more texture when things are closer)
relative clarity
because more light passes through objects that are farther away, we perceive these objects as blurry, whereas nearby objects by contrast appear clear
shape constancy
the perceptual ability to recognize an object’s shape as remaining the same despite changes in the angle or perspective from which it is viewed
color constancy
ability of the brain to perceive the colors of objects as relatively constant even under varying lighting conditions
apparent movement
when an image looks like its moving but it isn’t
absolute threshold
weakest level of a stimulus that you can detect 50% of the time
subliminal messages
below the threshold of conscious awareness but can be registered by the subconscious mind
weber’s law
the difference threshold increases in proportion to the size of the stimulus
just noticeable difference
minimum difference that can be detected 50% of the time (one stimulus that changes or the difference between two stimuli)
sensory interaction
one sense can influence another (ex: smell impacts taste)
synesthesia
neurological condition that causes the brain to process sensory information across multiple senses resulting in a person experiencing more than one sense at once