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serial position effect
due to the primacy and recency effect, you tend to remember the first and last items or events in a sequence (i.e. words in a list)
recency effect
cognitive bias where people best recall the final items in a sequence or the most recent information encountered
primacy effect
cognitive bias where people better recall and weigh the first items or information they encounter in a sequence, often forming strong, lasting first impressions
semantic memory
declarative memory responsible for storing general knowledge, facts, concepts, and word meanings independent of personal experience
episodic memory
declarative memory that involves conscious recollection of specific personal experiences, including “what”, “where”, and “when” they occurred; of experienced events
memory storage
capacity for storing long-term memories is essentially limitless
memory consolidation
memories for facts and episodes are processed in the hippocampus and fed to other brain regions for storage
sleep
when hippocampus and brain cortex display rhythmic patterns of activity, as if they are talking to each other
london cab drivers
study for 2-4 years to memorize 25k streets, 20k landmarks and do better in the exam when they have more grey matter in posterior hippocampus (developed??)
cerebellum
brain area forms and stores implicit memories
basal ganglia
deep brain structures involved in motor movement and facilitates formation of our procedural memories
implicit memory
occurs when learning from experience is not accompanied by conscious remembering
procedural memory
skill memory: memory for action, but may have no memory of where or when learned; performing procedures without being consciously aware of how to do them
procedural memory
allows people who cannot form new long-term memories to still learn new skills
episodic memory
example: remembering our family’s vacation at the Grand Canyon
semantic
example: remembering what the capitol of Maine is
procedural skill
example: remembering how to swing a golf club
associative
memory by classical conditioning or fear memory
nonassociative
memory from habituation and sensitization
priming
memory utilizing the power of suggestion
brain network
receives memory components and organizes across locations that encode, store, and retrieve information that forms complex memories
hippocampus
“save” button for explicit memories
associative learning
learning that certain events occur together — events may be 2 stimuli (classical conditioning) or a response and its consequence (operant conditioning)
stimuli
any event or situation that evokes a response
respondent behavior
behavior that occurs as an automatic response to some stimulus
law of effect
thorndike’s principle that behaviors followed by favorable consequences become more likely, and that behaviors followed by unfavorable consequences become less likely
positive reinforcement
increasing behaviors by presenting a pleasurable stimulus — when stimulus is presented after a response, strengthens a response
negative reinforcement
increasing behaviors by stopping or reducing an aversive stimulus — when stimulus is removed after a response, strengthens the response
continuous reinforcement
reinforcing the desired response every time it occurs, leading to more rapid learning
partial (intermittent) reinforcement schedule
reinforcing a response only part of the time; results in slower acquisition of a response but much greater resistance to extinction than continuous reinforcement
positive punishment
an event that decreases a behavior by administering a negative stimulus
preparedness
a biological predisposition to learn associations, such as between taste and nausea, that have survival value
instinctive drift
the tendency of learned behavior to gradually revert to biologically predisposed patterns
latent learning
learning that occurs but is not apparent until there is an incentive to demonstrate it
memory
the persistence of learning over time through the encoding, storage, and retrieval of information
recall
a measure of memory in which the person must retrieve information learned earlier, as on a fill-in-the-blank test
recognition
a measure of memory in which the person identifies items previously learned, as on a multiple-choice test
relearning
learning something more quickly when you learn it a second or later time
memory strength
speed when recalling, recognizing, or relearning information can indicate this
encode
getting information into the brain/memory system
store
retaining encoded information over time
retrieve
getting information out of memory storage
parallel processing
processing multiple aspects of a stimulus or problem simultaneously
sensory memory
the immediate, very brief recording of sensory information in the memory system
short-term memory
briefly activated memory of a few items (such as digits of a phone number while calling) that is later stored or forgotten
long-term memory
the relatively permanent and limitless archive of the memory system — includes knowledge, skills, and experiences
working memory
a newer understanding of short-term memory: conscious, active processing of both (1) incoming sensory information and (2) information retrieved from long-term memory
explicit memories
retention of facts and experiences that we can consciously know and “declare”
effortful processing
encoding that requires attention and conscious effort
implicit memories
retention of learned skills or classically conditioned associations independent of conscious recollection
automatic processing
unconscious encoding of incidental information, such as space, time, and frequency, and of familiar or well-learned information, such as sounds, smells, and word meanings
iconic memory
a momentary sensory of visual stimuli; a photographic or picture-image memory lasting no more than a few tenths of a second
echoic memory
a momentary sensory memory of auditory stimuli; if attention is elsewhere, sounds and words can still be recalled within 3-4 seconds
mnemonics
memory aids, especially those techniques that use vivid imagery and organizational devices
shallow processing
encoding on a basic level, based on the structure or appearance of words
deep processing
encoding semantically, based on the meaning of words; tends to yield the best retention
hippocampus
a neural center in the limbic system that helps process explicit (conscious) memories — of facts and events — for storage
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