Financial Marketing and Investor Relations [EXAM PREP]

What marketing is about?

It’s about commecting the right product with the right people at the right time.

What are the key apects of marketing?

Market reaserch, branding, sales & promotio, customer relationship management

What is market?

Any place where two or more parties can meet to engage in an economic transaction

What is inclded in transaction?

They are goods, services, informationa dn any combination that passes from one party to another.

Explain the marketing process

A process of controlling the market aspects, setting goals, planning strategically and executing them to maximise the turnover by meeting customer needs

What is the aim of marketing

In order to result in the buying and promoting the product by customer, it’s good to know and understand what the customer needs

What is the crisis management?

The process of preparing for, responding to, and recovering from unexpected events that can harm a business, or organisation.

To minimise the crisis we can use:

prevention, preparedenss, repsonce and recovery actions

What is the goals of crisis management?

To minimise damange and restore nromal operation as fast as possible

How much, good and serivices cover in terms of GDP?

The cover over 70%

What the holistic approach?

A new major theme in the complementary marketing.

What is the holistic marketing?

It can be seen as the development , design, and implemention of marketing programs. It recognises “everything that matters“.

What is the core concept of marketing?

A set of concepts that creates the foundation for marketing management and holistic marketing orientation.

What the key for concept of marketuing?

It’s key to understand the wants needs and demand

Definition of target market -

It’s divided into segment and its marketers that decide which segments present the graetest opportunity

What is the pitch deck?

A short introductory document, that is presented to a prospective investors.

Elevator Pitch

Takes from 30s to 2m; the gaols is to attract the interest of the investor

Short Pitch

Takes from 5 to 10m; applies only if the elavator pitch suceeded; part of the start-up competition

Long Pitch

Take no longer than 20m; includes vital info of the company; if you are asked for it, that measn investor is willing to fund you

What are the contrallable forces?

Forces that are under company control and include developing marketing mis of the 4 Ps

What are the uncontrallable forces?

Aspects that are oursdode of the comapny, and they cannot be prevented, but ajdustment is always a good way to work with them.

Aspects of the Micro Envirinment

The company, competitors, indermediaries, customers and suppliers

Aspects of the Macro Envirinment

Demographic, economic, natural, technological, political (legal) and cultural

A consumer is a -

Purchaser of goods and services in retail; an end user in the distribution chain

What is consumption?

The art of consuming, as by use,d ecay or destruction

What is consumer behaviour?

It’s mailny a study of how people make decisions about what’s (where, what,) but also act with the regard to a product, services, brand.

What can eb included in the consumer behaviour?

All psychological, social and physical behaviours of potential customers

Steps of consumer behaviour

1. Evaluate

2. Purchase

3. Consume

4. Tell a story

What is the marketing mix?

It refers to a set of controllable tactica; marketing tools (4 P's) that the firm blends to produce the reponse it expect from the target market

Who craeted marketing mix?

Jerone Mccarthy in the 60’s of XX century, and later was popularised as four Ps