PRINCIPLES OF DESIGN

Balance

The distribution of visual weight in a composition, which can be symmetrical, asymmetrical, or radial.

Symmetrical Balance

Elements are mirrored on either side of a central axis.

Asymmetrical Balance

Different elements are balanced according to visual weight, not symmetry.

Radial Balance

Elements radiate out from a central point.

Contrast

The placement of opposite elements together to create visual interest and emphasis.

Emphasis

Creating a focal point in a design that grabs the viewer's attention.

Movement

Directing the viewer’s eye through a design along a deliberate path.

Pattern

The repetition of specific visual elements to add rhythm and consistency.

Repetition

Reinforcing consistency and unity by repeating elements like color or shape.

Proportion

The size relationships between parts of a design affecting realism and believability.

Rhythm

The visual tempo or beat achieved through the careful placement of repeated elements.

Unity

All elements in a design work together harmoniously, creating a sense of completeness.

Variety

Using different shapes, colors, and textures to add interest and prevent monotony.