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social psychology
scientific study of the ways in which people’s thoughts, feelings, and actions are influenced by the real or imagined presence of others
ABC’s of social psychology
affect (feelings), behavior (actions), and cognitions (thoughts)
5 big ideas in social psychology
1. we construct our social reality
2. our feelings, behavior, and thoughts are shaped by social influences
3. our social intuitions are powerful, but sometimes they are inaccurate and dangerous
4. people are socially motivated
5. humans have limited attentional resources, so we must filter the world around us (and we use varied cognitive processes to sort through this information)
attribution
an explanation for a behavior; an attribution is a type of construal
internal attribution
attributing behaviors to a person’s disposition or personality traits
external attribution
attributing behaviors to the situation that a person is in
naive realism
conviction that we perceive things “as they really are,” underestimating how much we are interpreting or “spinning” what we see
fundamental attribution error (FAE)
the tendency to overestimate the influence of personality and underestimate the influence of the situation in explaining others’ behavior
we easily attribute people’s behavior to the person’s disposition/personality traits
construals
the ways in which people perceive, comprehend, and interpret the social world
the research process
theory → hypothesis → research designed to test → results of predictions
hypotheses
testable predictions about the relationships between events
three types of research methods
1. observational: observing people’s behavior and systematically recording what occurs, without intervening (what happens?)
2. correlational: measuring two or more variables to assess the strength and direction of their relationship (what goes together?)
3. experimental: randomly assigning participants to conditions, manipulating an independent variable, and measuring its effect on a dependent variable (what causes what?)
naturalistic observations
observing behavior in its natural setting
case studies
an in-depth study of a single person or group
surveys
asking people about their beliefs, attitudes, or behaviors
question framing
how researchers decide to ask (or frame) their questions
random sampling
sample is representative; everyone in population has an equal chance of being selected for the sample
archives
examining existing public records or datasets
correlations
examines whether two variables are systematically related and, if they are, how they’re related
positive correlation
as X increases, Y increases
negative correlation
as X increases, Y decreases
zero correlation
X scores are unrelated to Y
3 possibilities of correlations
1. variable A could cause variable B
2. variable B could cause variable A
3. a third variable C could cause both A and B
independent variable
manipulated by the experimenter
dependent variable
what we think is being affected by the IV
random assignment
each participant has equal chance of being placed in any condition
field studies
behavior measured in the real world, but also includes a manipulation
laboratory studies
a controlled experiment with complete control over the variables in the study
cognition
thought
cognitive psychology
scientific study of thought processes
social cognition
scientific study of thought processes that are related to people and social information
automatic thinking
unconscious, unintentional, involuntary, effortless
controlled thinking
conscious, intentional, voluntary, effortful
cognitive misers
we try to conserve our cognitive energy and are willing to take mental shortcuts to understand the social world
schemas
mental structures people use to organize their knowledge about the social world
they influence the information people notice, think about, and remember
they are useful because they reduce ambiguity
heuristics
the simple rules for making decisions in a rapid manner
mental shortcuts that allow people that conserve their mental resources
representativeness heuristic
mental shortcut whereby people judge something according to how similar it is to the typical case
error: instead of thinking about what’s statistically most likely, people rely on how well something seems to fit
gambler’s fallacy
incorrectly thinking that independent events somehow influence each other, when they don’t; incorrectly believing that chance events will “even out” in the short run
availability heuristic
tendency to judge how likely something is based on how easily we can think of examples of it (making judgments based on the information that’s most available in the mind)
anchoring heuristic
a tendency to rely too heavily on the first piece of information received (the “anchor”) when making subsequent estimates
error: people stay too close to the anchor (even if the anchor is arbitrary)
confirmation bias
tendency to notice and search for information that confirms our beliefs and to ignore (or fail to seek out) information that disconfirms our beliefs
hindsight bias
tendency to exaggerate one’s ability to have foreseen an outcome AFTER learning about the outcome
it’s also called the “I knew it all along” phenomenon
accessibility
how readily a schema comes to mind (and the more accessible a schema is, the more likely we’ll use that schema to make judgments and decisions)
what makes schemas accessible?
1. chronic accessibility (food schemas are always available for foodies)
2. goal-activated accessibility (hunger makes food schemas accessible)
3. temporary accessibility (priming food related ideas)
priming
the process by which exposure to certain stimuli (such as words, images, or smells) temporarily increases the accessibility of related concepts in the mind
priming mechanism
link between perception and behavior is automatic, but it relies on motivation and resources for priming to affect behavior
self-fulfilling prophecy
the phenomenon whereby people’s expectations about what another person is like, influences how they act toward that person, which causes that person to behave consistently with people’s original expectations, making the expectations come true
it’s a reinforcing cycle and we do this all the time
counterfactual thinking
the tendency to imagine alternative outcomes in a situation, other than the outcome that actually occurred; to think about what “might-have-been”
overconfidence bias
tendency for people to feel more confident in their judgments than their skills, abilities, and knowledge warrants
→ occurs because we don’t know what we don’t know; we lack knowledge of our own blind spots
why study heuristics and biases?
→ reveal how we think about ourselves and others
→ help us understand how things like misunderstandings, prejudice, and discrimination come to be
→ benefit from greater awareness of how the mind works
individualism
values independence, autonomy, and self-reliance
collectivism
values interdependence, cooperation, and social harmony