U4 AP GOV

What is public opinion?

How people feel about various issues.

How do pollsters measure public opinion?

By asking a smaller group of people questions.

What is an issue public?

A smaller group for whom a specific issue is important.

What does saliency refer to in public opinion?

The degree to which an issue is important to an individual or group.

What does intensity mean in the context of public opinion?

How strongly people feel about a particular issue.

What is stability in public opinion?

How much dimensions of public opinion change over time.

What is a referendum?

A vote submitted to the public to accept or reject legislation.

What are benchmark polls?

Polls conducted by a campaign to establish baseline data for a candidate.

What are tracking polls?

Polls performed multiple times with the same sample to track changes in opinion.

What is stratified random sampling?

A variation of random sampling where the population is divided into subgroups.

What is a sampling error?

The potential error in poll results indicating how wrong they may be.

What is political socialization?

The process by which individuals develop their political attitudes.

Which factor is most influential in political socialization?

Family, as most people align with their parents' political party.

How does location affect political beliefs?

Rural areas tend to be more socially conservative than urban areas.

What is the ideological stance of conservatives?

They prefer less government interference and oppose most federal regulations.

What do liberals advocate for?

More government assistance to address social and economic problems.

What is a moderate or independent ideology?

An ideology that lacks coherence and prioritizes common sense over strict principles.

What role does media play in shaping public opinion?

Media sets the public agenda by choosing which stories to cover.

What is the effect of social media on political movements?

It has become a tool for grassroots political movements.

Is there ideological bias in news organizations?

There is less ideological bias than critics claim; most strive for objectivity.

What challenges do news organizations face in reporting?

Limited time and space can lead to bias in how stories are presented.

How do politicians influence news coverage?

Through photo ops, press releases, and planned appearances.

What is the relationship between income level and political ideology?

Higher income Americans tend to support liberal goals but are fiscally conservative.

How does gender affect political beliefs?

Women tend to be more liberal than men.

What is the political stance of the East Coast compared to the South?

The East Coast is generally more liberal, while the South is more conservative.