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MICROECONOMIC EXAMPLES
4.1.1 Economic Methodology and the Economic Problem
Opportunity Cost: The UK government's decision to allocate £3 billion towards renewable energy subsidies in 2024 meant less funding was available for other sectors like education and healthcare.
4.1.2 Individual Economic Decision Making
Behavioural Economics: The UK's "Help to Save" scheme, offering a 50% bonus on savings for low-income earners, leverages behavioural insights to encourage saving habits.
Behavioural Economics: The UK's "Nudge Unit" implemented opt-out organ donation policies in 2020, leading to a significant increase in donor registrations, showcasing how default choices influence behaviour.
4.1.3 Price Determination in a Competitive Market
Housing Market: In early 2024, a shortage of housing supply in London led to increased property prices by 5%, illustrating how limited supply amidst high demand affects equilibrium prices.
4.1.4 Production, Costs and Revenue
Economies of Scale: Tesco's extensive distribution network allows it to benefit from economies of scale, reducing average costs and offering competitive prices.
Economies of Scale: Rolls-Royce's expansion of its Derby plant in 2023 led to reduced average costs per unit due to bulk purchasing and specialised labour.
4.1.5 Perfect Competition, Imperfectly Competitive Markets and Monopoly
Oligopoly: The UK supermarket sector is dominated by a few major players—Tesco, Sainsbury's, Asda, and Morrisons—exemplifying an oligopolistic market structure.
Colluding: British Airways price-fixing scandal 2007 → BA was fined for colluding with Virgin Atlantic on fuel surcharges.
Monopoly: Thames Water holds a dominant position in the UK's water supply market, with limited competition due to high infrastructure costs.
Technological change: Uber has brought new technology to the taxi market but this has led to lower wages and job losses for traditional black cab drivers
Objectives of firms: Anthony Jenkins (an agent of Barclays) increased bonuses paid to himself, making shareholder unhappy by increasing costs.
Sunk costs: TFL’ sunk costs have been estimated as high as £129bn - it would completely inefficient for a second firm to waste £129bn to enter the market, too.
4.1.6 The Labour Market
Minimum Wage Impact: In April 2024, the UK's National Living Wage increased to £12.44 per hour, aiming to improve living standards but also raising concerns among small businesses about increased labour costs.
The NHS controls over 90% of the UK healthcare market - a monopsony
4.1.7 The Distribution of Income and Wealth: Poverty and Inequality
Income Inequality: The UK's Gini coefficient remained at 0.36 in 2023, indicating persistent income inequality levels.
4.1.8 The Market Mechanism, Market Failure and Government Intervention in Markets
Plastic Bag Charge: The 5p charge on plastic bags introduced in England in 2015 led to an 83% reduction in single-use plastic bags by 2021, addressing negative externalities associated with plastic waste.
Three and O2 merger block 2016 → the CMA prevented the merger to avoid higher sim prices and as their combined market share would be 31%.
Performance targets → ScotRail needs 91% of trains to be on time, if below CMA fines them.
Anti-competitive practices → Pfizer fined £90m for increasing prices of epileptic drugs - harming consumer welfare.
Government failure: Information gaps during 2016 Rio Olympics when gov. was £1.6bn over budget because they underestimated the costs of swimming pools and stadium construction.
Gov. failure: Unintended consequences when taxes on drugs and goods created a black market which led to illegal importation of these demerit goods.
Gov. failure: admin costs account for £21bn for NHS, preventing saving 750 lives a month
MACRECONOMIC EXAMPLES
4.2.1 The Measurement of Macroeconomic Performance
GDP Growth: In February 2025, the UK economy grew by 0.5%, with strong retail sales contributing to the expansion - financial times
4.2.2 How the Macroeconomy Works: The Circular Flow of Income, Aggregate Demand/Aggregate Supply Analysis, and Related Concepts
Aggregate Demand Shift: The introduction of 10% U.S. tariffs on UK goods in April 2025 is expected to reduce UK exports, shifting aggregate demand leftward and potentially slowing economic growth
4.2.3 Economic Performance
Unemployment: In April 2025, UK factory employment fell at its fastest rate in over four years, influenced by increased taxes and the threat of reduced international sales due to new U.S. tariffs.
Unemployment Rate: The UK's unemployment rate fell to 3.8% in late 2024 but rose slightly to 4.2% by mid-2024, reflecting changes in labour market dynamics.
4.2.4 Financial Markets and Monetary Policy
Interest Rates: As of April 2024, the Bank of England reported that the effective interest rate on newly drawn mortgages increased slightly to 4.74%.
Interest Rate Adjustments: To combat high inflation, the Bank of England raised the base interest rate multiple times, reaching 5.25% by mid-2024.
4.2.5 Fiscal Policy and Supply-Side Policies
Public Debt: The UK's public sector net debt excluding public sector banks was estimated at 99.4% of GDP at the end of July 2024, reflecting ongoing fiscal challenge - office for national statistics.
Corporation Tax Increase: In April 2023, the UK government increased the corporation tax rate from 19% to 25% for companies with profits over £250,000, aiming to raise over £10 billion annually.
4.2.6 The International Economy
Trade Deficit: In 2023, the UK recorded a trade deficit of £33.3 billion, with imports outpacing exports, particularly in goods like machinery and vehicles.
Exchange Rates: The GBP/USD exchange rate fluctuated between 1.20 and 1.30 in 2023, influenced by interest rate differentials and economic data releases.
Trade Deficit: The UK's balance of trade in goods and services showed a deficit of £25.0 billion in Q2 2022, reflecting ongoing challenges in achieving a balanced current account.