11 ttypes of advertising techniques

Bandwagon

appeals to concept following the masses; convince customers they are joining a large group of happy people

plain folk

using relatability or to appeal to everyday ppl

snob appeal

the product makes you more elite compared to others; elevates social status; exclusinvess

patriotism

appeals to sense of national pride for a country

transfer

switch consumers feelings about one topic onto another; positive attitude

glitter generalities

uses intense appealing words to evoke positive response

magic ingrdients

suggests a discovery or ingredients that make product appear more effective

slippery slope

used to turn minor events into an exaggerated one moving point a to z

AD hominem

to discredit other competitors and make their product seem better

bribery

companies use briber to bribe the customer with something extra if they buy a certain thin

weasel words

words or statements that are intentionally misleading; can, may, believe, can be, as much as

what are the warm bright colors and what do they do

red, pink, orange, yellow; eye catching colors, courage or energy, overuse can be overhelming

what are cold bright colors and what do they do

enhance sensation of modernity and professionalism; green, blue, silver, purple

what are warm dark colors do

dark red, orange, yellow, brown, and gold; show elegance or classiness ; represents tradition, luxury, modernity, novelty

Cold dark colors

Dark green, blue, purple, emerald: emphasize content, ambitious, hard working qualities; government, science, automotive

Neutral colors

Black, white, grey, beige, creates contrast and brings other colors out; supporting colors