Comp 2 Sect B Magazine media language

Anchorage

When written text is used to pin down the meaning of an image

Brand identity

Communicates a clear message about the magazine to target audience

Masthead, style, design of magazine

Ethos and values of magazine

Caption

Words accompany an image and explain its meaning

Copy

The written text in an article or feature

Cover lines

Used on front cover to give readers an insight into the content and main articles in the magazine

Feature

Main article of story, often an extended article

Headline

text indicating content of an article

Usually large font

Position at top of the page

House style

Consistent use of stylistic features throughout magazine

Fonts, layout, colour palette

Layout

Design of page of magazine

Composition of text, images, graphics

Main image

Key image of front cover dominating the page

Model/ celebrity usually, or something who is relevant

Masthead

Title of magazine

Usually positioned at top of front cover

Establish brand identity

Pull quotes

Key phases from article featured in larger font to attract attention

Sidebar

Brief article related to the main story on a page

Placed in a box or written in a different font to separate from main article

Standfirst

Short piece of written text between headline and main article to give information about the article

Strapline

Short phase encapsulating the essence of the magazine

Usually positioned below the masthead

Typography

The visual appearance of written text

Font style, size, spacing

Images

Shot type, angle, focus

Narrative

The ideas the magazine wants to push on the audience