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What is the idiographic approach?
Focuses on individuals and emphasises uniqueness, favours qualitative methods in research
What is the nomothetic approach?
Seeks to formulate general laws of behaviour based on the study of groups and the use of statistical techniques. It attempts to summarise the differences between people through generalisations
Examples of nomothetic approach
Biological approach - general principles e.g stress response
Behavioural approach - laws of conditioning
Cognitive psychology - case studied have to be used for abnormal behaviour
Examples of the idiographic approach
Freuds case study - little hans
Humanistic research into subjective experience
Allports letters from Jenny
Limitations of the idiographic approach
Time consuming
Lack of objective evidence due to case studies and qualitative data
Inability to produce general predictions about behaviour is limiting
Strengths of the idiographic approach
Focuses on the individual