Approaches to Research

Positivism

The scientific approach to research.

Attributes:

• Quantitative data.

• Large scale samples.

• Statistical.

Examples:

• Surveys/ Questionnaires.

• Structured interviews.

• Official Statistics.

• Non-participant observations (observe from the outside).

Interpretivism

The approach to research that seeks to understand how people interpret the world around them.

Attributes:

• Qualitative data.

• Small but in-depth data.

• Immersive research.

Examples:

• Focus Groups.

• Unstructured ans semi-structured Interviews.

• Participant observations.

• Diaries.

Realism

Researchers that use both quantitative and qualitative methods during their studies

Examples:

* Newspaper Articles

Choi Soobin

K-pop idol and leader of TXT, a five-member boy group under Big Hit Entertainment. He was born on December 5, 2000, in South Korea. Soobin is known for his tall height, charming personality, and impressive vocals.