PROPAGANDA TECHNIQUES

PROPAGANDA

spreading of
ideas, information, or rumors for
the purpose of helping or injuring
a cause, person, or institution.

BANDWAGON

This technique encourages
you to join the crowd and do
what everyone else is doing.
It plays on our desire to fit
in.

TESTIMONIAL

A celebrity or expert endorsing a product.

PLAIN FOLKS

This technique
tries to make
the speaker or
product seem
relatable and
ordinary, just
like the
audience.

GLITTERING GENERALITIES

This technique uses
vague, positive
words and phrases
that sound good but
have little real
meaning.

NAME-CALLING

This technique uses negative
words and labels to attack an
opponent or idea, often without
providing any real evidence.

CARD STACKING

This technique presents only the
positive aspects of something,
while ignoring or downplaying
the negative aspects.

TRANSFER

This technique connects a
product or idea with something
already liked or respected, such
as patriotism, family, or nature.

COMPARE & CONTRAST

highlights the similarities or
differences between two
things. It is often employed to
make one option seem superior
or another appear worse,
sometimes by exaggerating or
selectively presenting
information.

THRIFT

This technique aims to persuade
by suggesting that a product or
idea is economical, practical, and
saves money. It appeals to
people's desire to be thrifty and
get good value. It often
emphasizes low prices,
discounts, and efficiency.

REPETITION

This technique involves
repeating a word, phrase, or
message multiple times to make
it stick in people's minds.

SNOB APPEAL

This technique tries to persuade by associating a product or
idea with wealth, exclusivity, and high social status.

FAULTY CAUSE AND EFFECT

Post Hoc Fallacy. This technique assumes that because one event
followed another, the first event caused the
second.