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Sample
Small number of observations taken from the population; any data set that is not the whole population
Population
The entire group or total number of observations being studied
Statistics
The science of collecting, organizing, analyzing, and interpreting data
Why Study Statistics
It helps us evaluate information critically, avoid half-truths, and make practical decisions
Descriptive Statistics
Describes data using tables, graphs, and summary measures to make data manageable
Inferential Statistics
Makes generalizations or predictions about a population based on a sample
Measurement
Quantifying an observation using a rule, like thermometer for fever or exams for mental ability
Variable
Something that can be measured and can vary
Constant
Something that does not change and stays the same value
Scale of Measurement
The rule or level used to quantify an observation
Scales of Measurement
Nominal, Ordinal, Interval, Ratio
Nominal Scale
Categorical data where numbers are used as labels with no numerical meaning
Nominal Scale Example
Marital status labeled 1 = single, 2 = married (labels only)
Ordinal Scale
Ranked data showing greater-than or less-than, but not how much difference
Ordinal Scale Example
Fun run ranking without time differences
Interval Scale
Measurement data with meaningful intervals but no true zero
Interval Scale Example
Temperature in Celsius or Fahrenheit
Ratio Scale
Measurement data with meaningful intervals and a true zero
Ratio Scale Limitation
Cannot often be used in social sciences because absolute zero cannot be defined
Raw Data
Unorganized data collected directly from observations
Categorical Frequency Distribution
Organizes nominal or ordinal data into categories and frequencies
Examples of Categorical Data
Gender, business type, political affiliation
How to Construct a Frequency Distribution
Make a table, tally data, convert tallies to frequencies, compute percentages
Percentage Formula
Frequency ÷ total observations × 100
Grouped Frequency Distribution
Frequency distribution where data are arranged into class intervals
Class Interval
The width or numerical range for each class in grouped data
Determining Number of Classes
Depends on the method chosen by the researcher