Primary Research Methods: Surveys, Questionnaires and Interviews
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11 Terms
Survey
A method collecting data from many people, usually using questionnaires.
Questionnaire
A set of written questions completed by respondents.
Open-ended questions
Questions allowing detailed written answers.
Closed-ended questions
Questions with fixed answers like yes/no or multiple choice.
Structured interview
An interview with set questions asked in the same order.
Unstructured interview
A flexible interview with open discussion.
Semi-structured interview
An interview with set questions but flexible discussion.
Interviewer bias
When the interviewer affects the answers.
Response rate
The percentage of people who return a survey.
Pilot study
A small test study before the main research.
Focus group
A guided group discussion on a topic.
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