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EofS, legal barriers, resource ownership, pricing/branding strategies
What are the main barriers to entry protecting monopolists?
EofS
Act as a barrier to entry(large firms have lower AC than new ones)
FC, AC, profit, prices, dominant
Barriers to Entry — EofS(AO3):
Large firms spread __ over large output, but new small firms produce less to have higher __. This decreases the ____ and increases the ____ of new firms, thus existing firms stay _______.
new online retailers unable to compete with Amazon’s EofS(low P, faster delivery)
Barriers to Entry — EofS(AO2)
legal barriers
occur when laws and gov. regulation prevent new firms form entering a market(e.g. patents, copyrights, licenses, exclusive rights)
legally, competition, monopoly, prices, development costs
Barriers to Entry — Legal Barriers(AO3):
One firm _____ allowed to sell a good, which limits __________ and allows the firm to gain _______ power. This leads to higher _____ as the firm recovers __________ ____
Pfizer may hold a patent preventing other firm form producing same medicine
Barriers to Entry — Legal Barriers(AO2):
Resource ownership
When one firm control key inputs needed for production
resources, demand, competition, monopoly, access
Barriers to Entry — Resource Ownership(AO3):
If new firms can’t access these _____ then they can’t enter the market even with high ______. Thus, there is minimal _______, sustained ______ power, and other firm’s ______ is limited.
De Beers, diamond, prices and supply
Barriers to Entry — Resource Ownership(AO2):
_______ historically controlled a large share of the world’s ______ supply allowing them to influence _____ and _______ for many years
Pricing/Branding Strategies
established firms benefit from brand loyalty, meaning customers trust and prefer their products.
demand, competitive, prices
Barriers to Entry — Pricing/Branding Strategies(AO3):
This leads new firms to face low ______ even if prices are _________. Some firms may also use low _____ to discourage entry.
Branding protects the firm’s market power and limits competition
Coca-Cola
Barriers to Entry — Pricing/Branding Strategies(AO2)