Types of Digital Marketing

Email Marketing

Sending carefully crafted emails to pertinent audiences. Includes promotions, new products, and newsletters.

Website Marketing

Marketing done through one or more websites. It is important to have a web presence and to consider how the website looks on desktop, mobile, and other devices.

Search engine Optimization (SEO)

improving a website to optimize its use by search engines and to rank highly on search engine result pages

Search Engine Marketing

Generative AI Marketin

The use of machine learning to create new kinds of content, such as text, images, and music, based on learned patterns and structures.

Social Media Marketing

Includes activity such as advertising, promotion, sharing, branding, and otherwise connecting and engaging with consumers through social media

Community Marketing

Although through social media, it’s also through other platforms such as blogs, webcast, and forums.

Mobile Marketing

specifically use via mobile devices. Mobile applicants or apps can be downloaded onto mobile devices from platforms such as Google play and Apple App store.

Metaverse Marketing

A future version of the internet that uses advanced virtual reality technologies to create new interactive 3D or 4D digital experiences

Smart Environments

Settings in which smart devices and technology enhance value for consumers through a number of possible digital services.