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distributive negotiation
A fixed-pie negotiation in which there is only a single issue, conflicting interests, and it primarily about claiming value
BATNA
Best alternative to a negotiated agreement
reservation price
the bottom line that you are willing to take as a seller and the highest you are willing to pay as a buyer
(BATNA +/- opportunity costs, preferences, ego)
Bargaining zone (ZOPA)
The range of settlement opportunity between each party's reservation price
(Buyer's - seller's reservation price)
Aspiration/target price
the best possible agreement for your party (high, but realistic)
Distributive Tactics
make first offer
Leave room for concessions
Bi-lateral concessions
Be objective
make smaller concessions as you approach your goal
Integrative Bargaining
Focused on expanding the pie, interest-based, where both parties benefit
separate people from problem
Position-based negotiation
parties are not focused on underlying concerns or interests
only concerned about their own stance, demands, preferred solution, or claim
Information exchange
Ask questions, sharing, and listening
#1 behavioral predictor of reaching integrative agreements
Fair procedure
indicate concern in satisfying their interests
Let them take the lead sometimes
collaborate in drafting agreements
show respect
Advantages of integrative bargaining
avoids impasses
preserves and strengthens relationships
improves outcomes (expands pie)
more stable agreements
improves implementation
Distributive v. Integrative
Distributive bargaining involvements a fixed-pie perception in which value is strictly claimed. This means that one side's gain is the others' loss. Distributive bargaining is inherently competitive as it focuses on individual gains, is position-based, and prioritizes single-issues in the short-term relationship.
On the other hand, integrative bargaining has a focus on value creation, or expanding the pie. Integrative bargaining focuses on underlying interests and concerns as opposed to positions and therefore can be seen as collaborative. This collaborative nature encourages joint-gains and works on multiple issues to ensure a long-term relationship.
Negotiator's Dilemma
A situation in which the tactics of self-gain restrain moves to create greater mutual gain
How do you avoid the negotiator's dilemma?
prepare for distributive AND integrative opportunities
be "cautiously cooperative" by balancing cooperation with competition
build trust through reciprocal information exchange
utilize multiple equivalent offers
How do you deal with hardball tactics?
don't immediately retaliate
use objective standards
listen and demonstrate respect
indicate willingness to leave
What are the twin goals of negotiation?
get the best deal possible
maintain or strengthen relationship
unmitigated communion
focusing on others and not thinking about oneself
How can you build liking and rapport?
informal conversation/schmoozing
talk about non-business topics
study results
ask questions and follow ups
highlight similarities
show positive emotions
mimicry
How to show respect?
ask for opinions
listen carefully
show concern for their needs and perspectives
observe norms
What is calculus-based/deterrence-based trust?
People having trust in others because the cost of being untrustworthy outweighs the benefits of breaking trust
What is identification-based trust?
trust grounded in deep knowledge of the partner's desires and intentionsthe
What is knowledge-based trust?
ability to predict the behavior of the trustee based on prior performance
How can you build trust?
reciprocity
reputation
similarity
MOOD
Social Networks
Common Goal
Focus on future
What are some advantages of trust?
Facilitates communication and information sharing
Eases Anxiety
cues cooperative behavior
decisions feel less risky
Closeness Communication Bias
we don't listen to our close friends because we already expect to know what they will say
Pareto Efficient Frontier
no better possible joint agreement without making one party worse off than the other
What are some good strategies for reaching pareto efficient agreements?
never assume fixed pie
build trust and rapport
ask diagnostic questions and listen
give away some info
Look for compatible issues to add to the table
Logrolling
Trading off issues of differing priority -making concessions on lower priority issues in exchange for higher priority issue concessions
Matching Right
a right of first refusal
Multiple equivalent offers
two or more package offers of equivalent value (near aspiration level)
What are some of the benefits of multiple equivalent offers?
-signals cooperation and flexibility
collects and signals information about priorities
allows you to be persistent
post-settlement agreements
Going back to the negotiation table after a deal is already set to see if there is any more value than can be created
contingency contracts
an agreement to change the negotiated outcome in a specific way on the basis of the occurrence of a future event
Benefits of contingency contracts
avoids impasses
reduce risk through risk sharing
increase incentive for performance
manage decision-making biases
scoring system
a way to quantify all possible outcomes in terms of utility
internalize what you care about
benefits of scoring systems
more easily and accurately compare offers and package deals
agents
using others to negotiate for you
benefits of agents
expertise/network connections
signal competence
save time and effort
avoid interpersonal issues
objectivity (avoids self-promotion dilemma)
Major Negotiation traps
Leaving money on the table
Winners curse (satisficing): settling for too little bc you're happy
Hubris: walking away even if terms are better than you can get anywhere else
Agreement bias: Settling for terms worse than the current situation
Why do impasses occur?
no agreement is possible
seeking to win rather than focusing on outcomes (escalation of commitment)
fixed pie perceptions
positive illusions and unrealistic aspirations
Negative perceptions of the other party