Chapter 1 - Media Essentials

Media

anything that you put meaning into, that someone can take meaning from

Mass Media

technologies that are designed to reach a large audience very quickly

• only have to do something once

• always operated for profit

Media Literacy

ability to critically assess media/communication in a broader context

Mass Communication

messages that are shared through Mass Media

• not speech in an audience

Stages of Media Evolution

1) Developmental Stage

• coming up with ideas

2) Entrepreneurial Stage

• how does it make money?

3) Mass Medium Stage

• has to be part of everyday life and be able to be integrated into society

4) Convergence Stage

• everything convergences into one thing

  ex: iPhone w/ camera & social media

Common Mediated Culture

people feel closer due to shared experiences/culture from media

The Digital Turn

shift in the way we consume media through speed/availability

Media Convergence

when technologies have converged & are no longer distinct

• dismantled the distinction of technology

Hegemonic Group

powerful, “normal” group

• persuades the subaltern that everything is great by social ideologies

Ideologies