CH 5: Persuasion Through Rhetoric

This set of flashcards covers key concepts related to persuasion through rhetoric, including definitions, argument types, and rhetorical devices.

What is rhetoric?

Rhetoric is the art of persuasion.

How does rhetoric differ from logic?

Rhetoric seeks to persuade, while logic seeks to establish a conclusion.

What are the two basic kinds of arguments?

Arguments that demonstrate a conclusion and arguments that support a conclusion.

What are examples of arguments that try to demonstrate a conclusion?

Examples include syllogisms like 'All As are Bs' and conditional statements like 'If P then Q'.

What are some forms of arguments that support a conclusion?

Generalizing, reasoning by analogy, and reasoning about cause and effect.

What role does emotional language play in arguments?

Emotional language can color an argument and enhance its psychological impact.

What is an example of a rhetorical device that downplays credibility?

Calling a scientist a 'so-called' scientist suggests they are not a true scientist.

What does a euphemism do?

A euphemism makes something sound better or less harsh.

What is a dysphemism?

A dysphemism makes something sound worse or more negative.

What is a stereotype in the context of rhetorical arguments?

A stereotype is a cultural belief about a group’s attributes, usually oversimplified or exaggerated.

What is an innuendo?

Innuendo is insinuating something derogatory without explicitly stating it.

What caution should one take when evaluating arguments?

Do not accept an argument simply because of its rhetorical force; evaluate it on its merits.

What is a proof surrogate?

A proof surrogate suggests there is a reason to believe something without providing that reason.

What is hyperbole?

Hyperbole is an exaggeration used for emphasis or effect.

What is a loaded question?

A loaded question rests on an assumption that has not been established.

Give an example of a rhetorical analogy.

A rhetorical analogy compares two things for persuasive effect, such as saying, 'Your average environmentalist is about as smart as a toilet seat.'