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Function and Purpose
What is the function of your object?
What is the purpose?
Utility and Economy
Is the object useable?
Are the materials identifiable?
Are the materials economic?
Form and Style
How does the object look?
How does it smell?
How does it taste?
How does it sound?
How does it feel?
Image and Meaning
What image does the object project?
What associations or assumptions are made with the object?
What do these mean to the people who use the object?
Ethics and Sustainability
What are the sustainable vs non sustainable characteristics of the object?
Do the pros outweigh the cons? or vice versa?