0.8 Minority influence
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7 Terms
what is minority influence
the minority influences majority
they reject the established norms and persuade them
likely to lead to internalisation
who did a key study into minority influence
Moscovici et al
what was Moscovici et al’s procedure
groups of 5 participants and 2 confederates
shown 36 slides clearly different shades of blue and asked to state the colour
stage 1- C’s answered green consistently
stage 2- said green 24 times and blue 12 times - inconsistent
used control group
what did Moscovici’s study find
control group - 0.25% responses were green
experimental group - 1.25% green with confeds inconsistent answers
8.43% green when they were consistent
what did Moscovici’s study show
shows the three processes involved in minority influence
consistency
commitment
flexibility
what is important for the success of minority influence
commitment
consistency
flexibility
what is called as the minority becomes the majority
due to the snowball effect
Note 
Flashcards (20)