h4

pitching

To present or promote an idea to get someone to invest in it.

headlong

to do something in a rush without thinking carefully.

conventional

Something that is normal, standard, or traditional.

overhype

To promote or publicize something excessively to make it seem better than it is.

overreach

To try to do something that is beyond your ability or your resources.

fledgling

A person or organization that is immature, inexperienced, or just starting out.

accumulate

To gather or build up a large amount of something over a long period.

accrue

To receive or accumulate benefits, interest, or money over time.

proficiency

A high degree of skill or expertise in a specific area.

edge

A quality or factor which gives a company superiority over its rivals.

first-mover

A company that is the first to establish a presence in a new market category.

razor

An instrument with a sharp blade used for shaving hair.

leveraged

To use something to its maximum advantage.

consolidate

To make something physically stronger or more solid.

contest

To dispute or argue against something.

albeit

Another word for "even though" or "although."

retrospective

Looking back on or dealing with past events or situations.

back off

To draw back from an action or a statement.

entrant

A person or group that joins a competition or a market.

unproven

Not demonstrated by evidence or use to be effective or true.