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context
shapes writing - broader context includes ongoing convos on the subject of the message
exigence
a case or situation that demands prompt action/remedy → prompts writer to address situation (like cause & effect relationship)
purpose
what the writer wants to happen as a result of the text (influence, inform, call to action, etc.)
rhetorical situation
includes exigence, purpose, context, audience, writer, and message
parts of context
time, place, occasion
characteristics of audience
values, needs, beliefs (shared/individual), background
goals of intro
engage, orient, focus
intro strategies
quotes, intriguing statements, anecdotes, stats/data, contextualized info, scenarios
goals of conclusion (9)
unify, call to action, propose solution, make connections, situate argument with broader context, connect to intro, leave compelling image, summarize argument, suggest change in behavior/attitude
appeals/modes of persuasion
ethos (credibility)
pathos (emotion)
logos (logic)
types of comparisons (5)
simile (uses like/as)
metaphor (direct comparison of unlike things)
analogy (relates unfamiliar to familiar
anecdote (story)
allusion (brief/indirect reference to history, pop culture, etc.)
types of audience
unique → specific and identifiable group who are the primary target of a text
dynamic → changes or is influenced by various factors (message, context, interaction b/w writer and audience)