Kotler|Armstrong Principles of Marketing Chapter 3 Vocabulary 18th edition

Marketing environment

The actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers

Microenvironment

The actors close to the company that affect its ability to serve its customers - the company, suppliers, marketing intermediaries, customer markets, competitors, and publics

Marketing Intermediaries

Firms that help the company to promote, sell, and distribute its goods to final buyers

Public

Any group that has an actual or potential interest in or impact on an organization's ability to achieve its objectives

Macroenvironment

consists of broader forces that affect the actors in the microenvironment

Demography

The study of human populations in terms of size, density, location, age, gender, race, occupation, and other statistics.

Baby Boomers

The 72 million people born during the years following World War II and lasting until 1964 (1955-1964)

Generation X

The 55 million people born between 1965 and 1980 in the "birth dearth" following the baby boom

Millennials

Generation Y. The 75 million children of the baby boomers born between 1981 and 1996

Generation Z

people born between 1997 and 2016 who make up the kids, tweens, and teens markets

Economic Environment

Economic factors that affect consumer purchasing power and spending patterns

Natural environment

the physical environment and the natural resources that are needed as inputs by marketers or that are affected by marketing activities

Technological environment

Forces that create new technologies, creating new product and market opportunities

Political environment

Laws, government agencies, and pressure groups that influence or limit various organizations and individuals in a given society

Cultural environment

Institutions and other forces that affect society's basic values, perceptions, preferences, and behaviors