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8 Basic consumer rights
Basic needs (food, shelter, health, education)
Safety (from hazardous products/services)
Information (truthful product details)
Choice (variety at competitive prices)
Representation (voice in policy/law)
Redress (compensation/replacement)
Consumer education (knowledge/skills)
Healthy environment (safe, clean, sustainable)
5 Key consumer responsibilities
Critical Awareness – Be alert about quality, price, use
Action – Assert rights; don’t be passive
Social Concern – Consider effects on poor/vulnerable
Environmental Awareness – Conserve resources/protect earth
Solidarity – Organize with others to promote interests
RA 7394
Effective July 15, 1992
Mandates state protection from trade malpractices and substandard/hazardous products
Declaration of Basic Policy
Protect consumer interests, promote general welfare, establish standards of conduct for business/industry
Measures the state must implement
Protection from hazards, false/unfair practices, info/education for wise choices, access to remedies, consumer participation in policy-making.
How RA 7394 must be interpreted
Always in the best interest of consumers
“Consumer” under RA 7394
A natural person (not corporation) who buys/leases/receives goods, services, or credit for personal, family, household, or agricultural use.
Implementing agencies
DOH/FDA - food, drugs, cosmetics, medical devices, substances
DA - agriculture
DTI - all other consumer products
What the Consumer Act says about product safety/labeling
State must set/enforce standards for goods/services for personal, family, household, or agricultural use.
Prohibited acts under Art. 18
Selling products not meeting safety standards
Selling banned products
Blocking inspections
Ignoring recall/repair/refund orders
Stockpiling prohibited goods
What a banned hazardous substance is
Any inherently dangerous toy/article for children or hazardous household substance classified as banned to protect public health, even if labeled.
What makes a sales act “deceptive”
Misleading/tricking a consumer before, during, or after a transaction (false claims, concealment, fraud).
When a sales act is “unfair/unconscionable”
When seller takes advantage of consumer’s weakness (ignorance, illiteracy, lack of time) for a one-sided deal.
Other banned practices
Pyramid schemes
Abusive home solicitation
Referral sales without written guarantees
Rules on weighing/measuring instruments
Must be tested, calibrated, sealed every 6 months by official sealer; must use metric system.
Prohibited acts on weighing/measuring instruments
Altering/faking seals, using unsealed or false instruments, giving short measure, misrepresenting weights.
What’s required on price tags
Clear price in pesos/centavos per unit; no erasures; visible placement. Price list allowed if tagging impractical.
Penalties for price tag violations
1st offense: Fine ₱200–₱5,000 or 1–6 months imprisonment
2nd offense: Revocation of business permit
What administrative sanctions DTI can impose
Cease-and-desist, voluntary compliance agreements, rescission, seizure, fines up to ₱300,000 plus ₱1,000/day for continuing violations.
When automatic price control applies
During disaster, calamity, emergency, martial law, rebellion, suspension of habeas corpus, war.
Who sets price ceilings
President upon Price Coordinating Council’s recommendation.
Penalties for noncompliance of price ceilings
Imprisonment 1–10 years, fine ₱5,000–₱1M
2 Types of warranties
Express
Implied
Express warranty
Specific written/verbal promise with terms/duration/service parts
Implied warranty
Automatic guarantee (fit for purpose, merchantable quality) at least 60 days to 1 year
3Rs of consumer rights under warranties
Right to repair
Replacement
Refund
Prohibited acts under Art. 72
Refusing or delaying warranty claims, removing warranty card, false advertising about warranty
When no warranty applies
Tiangge/surplus without receipts, buyer mishandling, change of mind, “as is where is” sales, second-hand goods, tax auctions.
Legality of “No Return, No Exchange”
No, because it’s deceptive. Consumers always have legal rights to return defective goods and claim remedies despite signs.
What a consumer can do regarding the “No Return, No Exchange”
File a complaint with DTI with names/addresses, violation details, remedy sought.
Consumer products and services
Goods, services, and credit primarily for personal, family, household, or agricultural purposes (including food, drugs, cosmetics, devices)
Consumer transaction
Sale/lease/assignment or disposition of consumer products (except securities and contracts of insurance)
Grant credit for personal, family, household, or agricultural purposes
Solicitation or promotion by a supplier
Habeas Corpus
"You shall have the body"
A legal order issued by a court to a person detaining another, requiring them to bring the detainee to the court to explain the reason for detention and determine if the detention is lawful
A fundamental right to protect against unlawful or arbitrary imprisonment and is guaranteed in the Philippine Constitution
Inherent
Existing in something as a permanent, essential, or characteristic attribute
Suspension of habeas corpus
Allows authorities to hold someone in jail without immediately bringing them before a judge to explain (usually only in extreme situations when public safety requires it)
Importance of price ceiling
Keep goods and services affordable for consumer
Merchantable quality
High enough quality to be sold in a market and is fit for the ordinary purposes for goods of that kind
As is where is
Buyer purchases an item or property in its current state and location with no warranties or guarantees from the seller regarding its faults or defects
The buyer accepts the responsibility for any existing or future problems after the sale