Business Communications Cha 6 & 7

Planning

get the content right, understand your audience, gather the correct information, develop your message 

Values

 refer to enduring beliefs and ideals that individuals hold

Priorities

 ranking or assigning importance to things, such as projects, goals, and tasks

Audience Analysis Components

• Identify reader benefits and constraints 

• Consider reader values and priorities

• Estimate your credibility

• Anticipate reactions 

• Consider secondary audiences 

Direct or deductive-

•  begin by stating the primary message, typically a position or recommendation 

Indirect or inductive-

• you provide supporting reasons first followed by the primary message

Write:

get the delivery right, set the right tone, apply a clear and concise style, focus on navigational design 

Improving Ease of Reading with Writing Style

Completeness, Consciousness, Natural Style, Navigational Design

Completeness

• Provide all relevant information

• Be accurate 

• Be specific 

Conciousness

• Control paragraph length 

• Use short sentences

• Avoid redundancy 

• Avoid empty phrases

• Avoid wordy prepositional phrases 

Natural Style

• Use action verbs when possible 

• Us active voice

• Use short and familiar words and phrases 

• Use parallel language 

• Avoid buzzwords and figures of speech

Navigational Design

• Headings 

• Highlighting 

• Lists

• White space 

• Simplicity