English voc S1

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ad, advert, advertisment

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208 Terms

1

ad, advert, advertisment

annonce publicitaire

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2

advertise

faire de la publicité

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3

advertiser

annonceur

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4

induce (sb to)

inciter, persuader

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5

infomercial

publi-information, publi-reportage

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6

advertising agency

agence de publicité

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7

launch

lancer

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8

advertising media

supports publicitaires

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9

leaflet, flyer, handbill

prospectus, dépliant

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10

banner ad

bandeau, bannière publicitaire

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11

lifespan of a product

durée de vie d'un produit

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12

banner, brand

enseigne

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13

mailing, mailshot

publipostage

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14

body copy, copy

texte d'une publicité

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15

market segment

segment de marché

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16

boost sales

augmenter les ventes

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17

market survey

étude de marché

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18

brand awareness

connaissance de la marque

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19

misleading, deceptive

trompeur, mensonger

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20

brand image

image de marque

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21

packaging

emballage, conditionnement

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22

bus shelter

abris bus

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23

pester

harceler

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24

catchphrase, slogan

slogan

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25

phoning

démarche téléphonique

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26

commercial

spot publicitaire

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27

point-of-sale (POS)

publicité sur le lieu de vente

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28

compete with

concurrencer

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29

consumer society

société de consommation

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30

competition

concurrence

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31

advertising poster

affiche

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32

conduct, carry out a survey

effectuer une étude

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33

praise

venter

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34

consumer

consommateur

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35

prime time

heures de grande écoute

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36

product manager

chef de produit

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37

display stand, showcase

présentoir

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38

promote

promouvoir

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39

endorse

cautionner, recommander

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40

publicity stunt

coup publicitaire

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41

entice (sb into V+ing), lure

attirer, allécher, entraîner

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42

publicize

faire de la publicité pour

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43

eye-catching

accrocheur

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44

purchase

achat

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45

free gift, freebie

cadeau publicitaire

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46

purchase influencer

prescripteur d'achat

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47

hard-sell / soft-sell advertising

publicité dure / douce

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48

ratings

indice d'écoute

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49

sales / sales pitch

vente / argumentation de vente

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50

hoarding (GB), billboard (US)

panneau publicitaire

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51

sample

échantillon

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52

hype

battage publicitaire

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53

show, exhibition, trade fair

salon, foire

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54

income bracket, socio economic group

catégorie socio professionnelle

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55

sponsor / sponsorship

sponsor / parrainage

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56

target

cible

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57

bargain

bonne affaire

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58

best-selling

à succès

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59

bogof (buy one get one free)

deux article pour le prix d'un

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60

cheap, inexpensive

bon marché

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61

current price

prix actuel

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62

cut prices

réduire les prix

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63

difficult / easy to sell

d'écoulement difficile / facile

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64

decrease

baisser

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65

discount

réduction, rabais

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66

dress a window

faire une vitrine

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67

free

gratuit

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68

go on sale

être mis en vente

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69

goods

marchandises, produits

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70

hard / soft selling

vente agressive / discrète

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71

highly saleable

qui se vend très bien

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72

hunt for bargains

rechercher les bonnes affaires

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73

in / out of stock

en magasin / en rupture de stock

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74

increase

augmenter

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75

item

article

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76

lure customers

attirer les clients

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77

mall (US)

centre commercial

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78

markdown

remise, réduction

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79

market a product

commercialiser un produit

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80

merchant

commerçant

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81

nonseller

article qui ne se vend pas

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82

patron

client fidèle

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83

patronise

être un client fidèle de

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84

purchaser, buyer

acheteur

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85

put up for sale

mettre en vente

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86

reduce prices by 20%

réduire les prix de 20%

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87

refund

rembourser

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88

retail trade, retailing

vente au détail, grande distribution

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89

retailer

détaillant

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90

sales

soldes, ventes

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91

sell

vendre, se vendre

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92

sell at loss

vendre à perte

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93

sell off, clear off

brader, solder

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94

sell out of something

être à court de qlq chose, épuiser son stock de

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95

sell out / sellout

vendre tout / vente totale

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96

sell retail / wholesale

vendre au détail / en gros

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97

sell something for / at £10

vendre qlq chose 10 livres

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98

selling space

espace de vente

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99

shelf

rayon

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100

shopper

personne qui fait ses courses, client

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