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Stereotype
a widely held but fixed and oversimplified belief about a group of people or things
Prejudice
an unjustified judgment, opinion, or attitude directed toward certain people based on their membership in a particular group
Discrimination
unjustifiable negative behavior toward a group and its members
Implicit attitudes
attitudes that influence a person's feelings and behavior at an unconscious level
Ethnocentrism
the tendency to look at the world primarily from the perspective of one's own culture
Just-world phenomenon
the tendency for people to believe the world is just and that people get what they deserve and deserve what they get
Out-group homogeneity bias
the perception that individuals in an out-group are more similar (homogeneous) than they really are, as compared to members of one's in-group
In-group bias
the tendency to favor one's own group over other groups
Belief perseverance
the tendency to continue believing something even after the evidence supporting it has been contradicted
Confirmation bias
a tendency to search for information that supports one's preconceptions and to ignore or distort contradictory evidence
Cognitive dissonance
the discomfort a person feels when their beliefs are inconsistent with their actions
Cognitive load
the amount of information the working memory can process at any given time
