Who posited Grice’s Maxims?
Paul Grice
violate a maxim
break to deceive
flout a maxim
noticeably break
co-operative principle
following conversation etiquette to achieve a shared goal
conversational implicature
implying non-verbal meaning by not following the maxims
maxim of quantity
giving as much information as is needed
maxim of quality
telling the truth
maxim of relation
staying relevant to the conversation topic
maxim of manner
being clear
Who posited the Politeness Principle?
Robin Lakoff
What does the Politeness Principle ensure?
a positive and successful conversation
terms of the Politeness Principle
don’t impose, give options, make the receiver feel good
Who posited the Communication Accommodation Theory?
Howard Giles
Communication Accommodation
behavioural changes made to attune to your conversational partner
What does Communication Accommodation theory ensure?
formation of a positive social identity
Who posited Face Theory?
Brown and Levinson
positive face
need to feel liked and appreciated
negative face
need to not feel imposed upon
Face Threatening Act
challenging someone’s positive or negative face
facework
the way individuals choose to act and conduct themselves in accordance with their environment