Marketing Channels and Supply Chains

These flashcards cover key vocabulary and concepts related to marketing channels, intermediaries, logistics, and supply chain management.

Marketing Channel

A system consisting of individuals and firms involved in the process of making a product or service available to consumers.

Intermediary

Individuals or firms who perform a role in the marketing channel, facilitating the availability of a product.

Wholesaler

An intermediary who sells to other intermediaries, typically retailers.

Retailer

An intermediary that sells products directly to consumers.

Logistics Management

Organizing the cost-effective flow of raw materials, inventory, and finished goods from point of origin to point of consumption.

Multi-channel Marketing

Blending different communication and delivery channels that mutually reinforce each other to attract and retain consumers.

Omni-Channel Retailing

A strategy that provides a seamless shopping experience across all available sales channels.

Vertical Marketing Systems

Professionally managed and centrally coordinated marketing channels designed to achieve maximum marketing impact.

Supplier

The entity that provides the product or service to the marketing channel.

Reverse Logistics

The process of reclaiming recyclable and reusable materials, and managing returns from the point of consumption for recovery.