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Substitution Effect
The change in the quantity of a good demanded as the consumer substitutes the good that has become relatively cheaper for the good that has become relatively more expensive.
Monopolistic competition
A market structure where many firms sell products that are similar but not identical, allowing for product differentiation and some control over pricing.
Price
Reflects the monetary value assigned to a product, service, or resource.
Market economy
The decisions of individual producers and consumers largely determine what, how, and for whom to produce, with little government involvement in the decisions.
Law of Supply
Other things being equal, the price and quantity supplied of a good are positively related
Comparative Advantage
In producing a good or service, if the opportunity cost of producing the good or service is lower for that individual than for other people.
Economics
The study of scarcity and choice
Diminishing Marginal returns
An economic principle where adding more of one input to a production process, while keeping other inputs fixed, eventually leads to smaller and smaller increases in total output
Production Possibilities Curve
Illustrates the trade-offs facing an economy that produces only two goods and shows the maximum quantity of one good that can be produced for each possible quantity of the other good produced
Inelastic
A low responsiveness of the quantity demanded or supplied to changes in price.
Price discrimination
The practice of selling the same good or service to different consumers at different prices, not based on differences in cost.
Allocative efficiency
When resources produce the greatest total benefit; MB = MC
Oligopoly
A market structure in which a small number of firms dominate the market, leading to interdependent decision-making among the firms
Opportunity cost
What you must give up in order to get an item
Competitive market equilibrium
Achieved when profit-maximizing producers and utility-maximizing consumers settle on a price that suits all parties
Equillibrium
An economic situation in which no individual would be better off doing something different
Utility
A measure of personal satisfaction
Price elasticity of demand
A measurement of the change in the demand for a product as a result of a change in its price
Price takers
Firms whose actions have no effect on the market price of the good or service it sells
Monopoly
A market structure characterized by a single seller that produces a unique product with no close substitutes, resulting in the firm being the sole provider in the market.
Law of demand
A higher price for a good or service, all other things being equal, leads people to demand a smaller quantity of that good or service
Economies of scale
Long-run average total cost declines as output increases
Microeconomics
The study of how people make decisions and how those decisions interact
Nash Equillibrium
A situation in game theory where each player's strategy is optimal, given the strategies of all other players, and no player has an incentive to deviate unilaterally
Diminishing marginal utility
Each successive unit of a good or service consumed adds less to total utility than does the previous unit.
normal vs inferior goods
A good for which a rise in income increases the demand for that good vs a good for which a rise in income decreases the demand for the good
deadweight loss
Losses associated with quantities of output that are greater than or less than the efficient level, as can result from market intervention, such as taxes, or from externalities, such as pollution
accounting vs economic profit
accounting profit=TR-explicit cost
economic profit=TR-explicit cost-implicit cost
factors of production
land, labor, capital, and entrepreneurship
complements vs substitutes
Products that are consumed together and complete each other vs Products that offer similar satisfaction and can replace one another
short run vs long run
The time period in which at least one input is fixed vs the time period in which all inputs can be varied
consumer surplus
The difference between the maximum price a consumer is willing to pay and the actual price paid
dominant strategy
A strategy that yields the highest payoff for a player, regardless of the strategies chosen by other players
cost curves
ATC (average total cost), AFC (average fixed costs), AVC (average variable costs), MC (marginal cost)