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2015 Statistic: how many adults accessed the internet?
84%
2020 Statistic: percentage of adults aged 16 to 44 years in the UK who were recent internet users
99%
compared with 54% of adults aged 75 years and over
Inequality in New Media usage: Age - Boyle
younger people who have grown up with the internet at home, at school and from their peers, and are consequently more media-savvy than previous generations
Digital Natives: brought up in the digital era, more likely to consume media through a variety of formats; 10x more likely to go online via their mobile than those aged 55+
Inequality in New Media usage: Social Class - Jones
Social class also has an impact on new media
poorest social classes have the least access to the internet
16 to 24-year-ods from disadvantaged backgrounds were relatively infrequent users of the internet
Inequality in New Media usage: Social Class - Livingstone & Wang
Suggests that this situation may be worsening as they found progress in gaining digital skills had stopped improving
normal part of life that those who lack access, or the skills and confidence to use it experience a form of exclusion
Inequality in New Media usage: Gender - Li and Kirkup
Studied the use of the internet by Chinese and British students, found two global gender-based cultures. Men were more likely:
More likely to have a positive attitudes toward the internet
More likely to be self-confident about their skills using it
More likely to use emails and chat rooms and play computer games
Less likely to use it for studying
Inequality in New Media usage: Globally
Most significant digital divide in terms of location is that between the information-rich and the information-poor countries, and the existence of a global digital underclass
largest proportion of people in the Western world
poorest countries lack access due to poverty
lack of resources to access
language and cultural barriers can also be a problem: 85% of websites are in English
Creates global inequalities and a new digital underclass who are excluded from the new media