Sports Television Ad Sales

These flashcards cover key concepts related to sports television ad sales, including different markets, pricing metrics, and sponsorship types.

Upfront Market

A market where 70-80% of commercial inventory for a television year is sold in advance, typically in May or June.

Scatter Market

The market for the remaining commercial inventory not sold during the Upfront Market; units are sold closer to the program's air date.

Make-goods

Additional commercial units provided by networks to sponsors at no extra charge when ratings guarantees are not met.

Audience Deficiency Units (ADUs)

Another term for make-goods, referring to additional commercial units given when audience guarantees are not fulfilled.

CPM (Cost Per Thousand)

A metric used by networks to price commercial units based on the cost per thousand viewers.

GRPs (Gross Ratings Points)

A traditional metric used to price commercial units based on overall household viewing; now often supplemented by CPMs.

Title Sponsor

A primary sponsor for an event, such as the Allstate Sugar Bowl, typically paying more than presenting sponsors.

Presenting Sponsor

A secondary sponsor that presents an event, often paying less than title sponsors, exemplified by the Rose Bowl presented by Prudential.